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and the mobile apps ecosystem
presented by jim ayson smart developer network
IdeaSpace DLSU version 1.3
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About the speaker
Ques6ons? TwiAer: @jimayson Facebook: facebook.com/jimayson Google+: +JimAyson Download the slides: Slideshare.net/smartdevnet
Jim Ayson heads the Partner Management team at Smart. This covers technology partners, content providers and the developer community.
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Agenda
• The Post-‐PC world • What is an “App” • The app economy • The app ecosystem • The mobile operator’s view
• SMART Developer Network
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The Post-‐PC World
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The PC World of the 80s and 90s
PC’s, MS Windows, Office, desktop browsers
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The Post-‐PC World is mobile
Smartphones / Tablets / Apps
Slide 8 Source: State of the Internet 2012, Mary Meeker
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Mobile devices surpassed PCs in 2010 Source: Mary Meeker, Kleiner Perkins
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Mobile apps usage vs web consumpaon
Slide 11 Source: KPCB Internet Trends 2012
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“We are in the post Web 2.0 era” – Forbes Magazine
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Web 1.0 to the present
• Companies founded in 1994-‐2001. Portals and Search engines -‐ Yahoo, Google, Amazon, AOL, eBay
Web 1.0
• The Social Web – Facebook, LinkedIn, Groupon
Web 2.0
• 2010 to the present. The age of the Mobile App is: Instagram, Foursquare, Draw Something
Mobile
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the net today is Mobile!
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The mobile app ecosystem
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Defined by Apple
• iPhone in 2007 (modern smartphone) • iPad in 2010 (the modern tablet computer)
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Apple defined the eco-‐system
hardware apps app store
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Apps Developers They are crucial to the eco-‐system!
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Other smartphone plalorms
android windows phone 7 blackberry nokia belle (formerly symbian)
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What is a mobile app today? • Can be a naave app (iOS,
Android, Java, WP)
• Can be a web app (HTML5)
• Can be developed via HTML5 and converted to a web widget running through a widget runame (wrt).
• Developed in HTML5 and run like a naave app via a wrapper like Phonegap.
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The App Economy
Apps are the new face of the internet (complemenang, and someames replacing the web)
Slide 22 Foursquare Instagram
Slide 23 TwiAer app: Tweetcaster Facebook mobile
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More than 25 Billion apps downloaded from the Apple app store
Inventory of almost 600,000 apps on Apple
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More than 20 Billion apps installs from Google Play (Android Market)
600,000 apps, 1 Billion downloads a month, on 400M Android Devices
Source: Google I/O 2012 -‐ June 27, 2012
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Apple App business • Sales Revenues of $5.71B since 2008.
• Paid over $4B to developers. (70-‐30 revenue share)
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How the Apps make money
• Business Models: – Paid downloads – Free but adveraser supported
– Free but contains in-‐app payments and subscripaons
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Temple Run Store
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The Mobile Operator’s View • Apps are important because they drive mobile internet usage.
• More Usage = Revenue
• Mobile operators (like SMART) are trying to become part of the app ecosystem
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AT&T App store
AT&T Apps Center
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SMART App Store appsmart.smart.com.ph
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The App Ecosystem + Mobile Operator
Handsets
Apps
App Store
Developers
Operator
Customers
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Mobile Operators as part of the app ecosystem
Operator billing (payment for apps and items through load)
APIs and tools for developers Revenue Share with developers
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Mobile operator app ecosystem
Developer Community Programs Operator run app store Promotes local apps, Allows in-‐app charging
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SMART in the app ecosystem • APIs and tools for apps developers
• Developer program • Operator billing (apps payments through load)
• App Store • Cooperaaon with internaaonal telcos through WAC and GSMA
• Assisang technopreneurs through IdeaSpace Foundaaon
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SMART DevNet
• We provide speakers & sponsorships for external developer events (big or small!)
• We organize developer events, hackathons & meetups
• We educate devs about SMART technologies (APIs and other Dev Tools)
• We assist developers to do business with SMART
• We run a community: the developer network
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Visit the Smart Developer Network Online
• Smart.com.ph/developer • TwiAer: @smartdevnet • E-‐mail inquiries: [email protected] • Facebook Group: hAp://facebook.com/groups/smartdevnet
• Google+ and Google groups… coming right up!
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IdeaSpace
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Suggested Reading
• Steve Jobs by Walter Isaacson
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Suggested Reading
• free PDF download from wipconnector.com
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Op6onal: SMART DevNet Videos
TopApp, iCare, Shoephoric
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End / Q&A slideshare.net/smartdevnet