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C O M P A N Y
ournalRegiste
ideaLab
&Project Thunderdome,Aug 25 2010
C O M P A N Y
JournalRegiste
o m pa n y C o nf i de n ti a l
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C O M P A N Y
ournalRegiste Journal Register Company
2
:deaLab Rules
There are no rules
:deaLab Goals
qPlay
Experiment
Learn
Teach
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C O M P A N Y
ournalRegiste
Our Vision Consumers in our markets will choose a Journal Register
Company product for their hyperlocal news and information needs on the media platform and timing of their choice
§ Our Mission
To successfully transform the Journal Register Company to the
-new multi platform media environment and to become the network core of each of our local markets providing original and
compelling hyperlocal news and information for the benefit of,the communities we serve our employees and shareholders
Company Confidential
8/9/2019 ideaLab Presenation
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C O M P A N Y
ournalRegisteStrategic Overview -Industry
♦ The current newspaper model is broken♦ Legacy business model is too costly
♦ Newspaper revenue while experiencing a cyclical recovery
is shrinking over the long term
♦ -New multi media revenues are slow to grow and expensive to
build
♦ Capital Structure
Company Confidential
… In Other Words - Stating The Painfully Obvious
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C O M P A N Y
ournalRegisteStrategic Overview – OurCompany
Snapshot
n A Leading Provider of Local News and Information
n -324 Multi Platform Products
l 18 daily newspapers
l -172 non daily publicationsl 154 online sites
n Monthly Audience of 14 Million People in 992 Communities in 10 States
l , , , , , –NY PA CT NJ MI OH Print and Online
l , , , –ME NH RI VT Jobs in the US
n ,2 776 FTEs
n 72 Locations
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C O M P A N Y
ournalRegisteDigital First – Business Model
igital First Model
n -Centers Around the Cost Effective Creation of Original and Compelling Local Content through Local Networks and Not the Legacy Modes of
Production
n Creates Digital Products which Effectively Grow Audience and Revenue
l Products that create not just more Audience but Audience Engagement
l Gives customers what they Want and When on the Platforms of their Choice
l Involves the Audience as both Participant and Customer
n :Creates a New Organizational Structure to Maximize
l Expanded audience
l Expanded revenue opportunities
l Expansion into other markets cost effectively
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C O M P A N Y
ournalRegisteDigital First – Cloud and Crowd
-ross Platform, -ulti Tasking
n:
Digital First model
l :Harnesses Cloud
− Lowers costs
− Appropriately allocates resources for the production and
networking of,original hyperlocal
content
− -Allows for cost effective expansion
into other markets
− Stabilizes and grows print profits
l Harnesses Crowd
− Involves the Audience to increase both the quality and quantity
of original contento m pa n y C o nf i de n ti a l
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C O M P A N Y
ournalRegisteDigital First – Hyperlocal Leader In OurMarkets
Journal Register Company will leverage the power of
its trusted brands and leading news resources to
, ,become in our markets the core of each local network of news and information
including community-bloggers and third party
content providers over multiple platforms
Company Confidential
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C O M P A N Y
ournalRegisteDigital First – The ContentMatrix
9
n / ( / )Centralizing Creation of Content to a 60 40 Split Central Locall , , , ,Deep verticals in News Sports Entertainment Business Lifestyle
l -Verticals co branded across all markets and platforms
− . .i e Auto section branded Driven , , , .in print web mobile etc
l : . ;Unified design across all print and digital products publications com; ; , ,verticals widgets mobile video social media
l - :Re design of all print products to two basic templates Broadsheet andTabloid
n ,Centralized Creation and Production Results in Higher Skills Higher, – ;Quality and Less Costs the Divisions Concentrate on Local Central on
All Else
n Unified Design Creates Premium Ad Positions Across All Platformsn Each Local Product to Act as the Core of a Local Information Network
; , -Including Partnerships with our Audience Community Bloggers Third Party, , .Companies such as SeeClickFix Daylife etc
n Content Matrix Allows Us to Effectively Scale into Other Markets
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C O M P A N Y
ournalRegiste
Journal Register
CompanyHas The Leading
Local NewsResources In
Each of Its Markets
Community Media LabsHyperlocal Bloggers
3rd
Party
Local
ContentP
rov
iders
SeeClickFix,
Daylife
Digital –irst Content Matrix
Harnessing ThePower of Local
Local Is The Core BuildingBlock Of Our Content Matrix
Company Confidential
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C O M P A N Y
ournalRegisteDigital First – Content Matrix
ontent Matrix Has 3 Dimensionsn
Platforms
n WebnMobilen TV and videon WidgetsnAudion Social medianPrint
n :Typel / / /News Feature Tool
Listing
n :Producedl % / %60 centrally 40
locally
n :Sourcel / /JRC Partners Audience
n :Frequencyl Real time
Content
LocationnConnecticutn /Pennsylvania NJn /Michigan Ohion Upstate New Yorkn / / -National Regional Hyper
local
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C O M P A N Y
ournalRegiste
Content :Type
/ /News Feature Tool/ Listing
Produced % / %60 centrally 40
locally :Source
/JRC/Partners Audience
Frequency Real Time
Location
Platforms
Web
The Content Matrix will automatically populate JRC locations across three dimensions:
Ex. Online local newspaper
Company Confidential
Digital First – Content Matrix
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C O M P A N Y
ournalRegiste
Content :Type
FeatureProduced
% / %60 centrally 40locally
:Source / /JRC Partners Audience
FrequencyDaily
Location
Platforms
–ig ital F irst C o n te n t M atrix
The Content Matrix will automatically populate content across three dimensions:Ex. Print Feature For Newspapers
Company Confidential
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C O M P A N Y
ournalRegiste
Content :Type
NewsProduced
% / %60 centrally 40locally
:Source /JRC
/Partners AudienceFrequency
Real Time
Location
Platforms
Mobile
–ig ital F irst C o n ten t M atrix
The Content Matrix will automatically populate platforms across three dimensions:Ex. Mobile News Alerts
Company Confidential
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C O M P A N Y
ournalRegisteContent Matrix – More Content,More Platforms And More RevenueOpportunities, Less Cost
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Di it l Fi t All t
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C O M P A N Y
ournalRegisteDigital First – AllocatesResources To New NewsEcology
( ) ( )
… -And Reduces Non Core Infrastructure
Costs Which Do Not Add Value
ost Reduction Opportunitiesn Consolidation and Outsourcing of Productionn -Outsourcing Pre Pressn Outsourcing Deliveryn Consolidation and Disposition of Real Estaten Consolidation and Outsourcing of Back Office
( )
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C O M P A N Y
ournalRegisteDigital First: ideaLab
How can ideaLab Help Our Company Reach Its Goals?