Yong-Kyung Lee
1
2008 ID
ATE Conference
The Keynote Speech
How W
ill The In
ternet S
hape Our F
uture?
Hon. Y
ong-Kyung Lee, Ph.D.
19 Nov 2008
Congressman
The Natio
nal A
ssembly of th
e Republic of K
orea
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riter. It s
hall n
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be u
sed, re
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duced, c
opie
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isclo
sed, tra
nsm
itted,
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part, w
ithout th
e p
erm
issio
n o
f the w
riter. ©
2008 c
opyrig
hts
reserv
ed
Yong-Kyung Lee
2
The internet is
shaping our liv
es
1.4b
1.5b
50%
$65b
The internet p
opulatio
n is close to
1.4b as of 2
008,
Is expected to
be as large as 19b in 2012.
1.5b internet a
ccess devices
Will g
row to
be 30b by 2012
50% of th
e internet u
sers have made online purchases
In 2012, 1b people will p
urchase goods online.
The online-ad market size is as big as $65b in 2008.
Is expected to
grow up to
$106b by 2011.
* S
ourc
e; ID
C 2
008
Yong-Kyung Lee
3
How W
ell K
orea Is
Connected
•15 millio
nbroadband subscrib
ers (p
op. 48m)
•76.3%
of in
ternet u
sage ra
te
•79.8%
of h
ousehold internet u
sage ra
te
•13 millio
n DMB(Digita
l Multim
edia Broadcastin
g) u
sers
•41 millio
nmobile internet subscrib
ers (U
S$18b re
venue)
•Over 8
0 millio
n people visit b
logs every month
•110,000 W
ibro
(WiMax) subscrib
ers
* S
ourc
e; N
IDA 2
008
Yong-Kyung Lee
4
On th
e way to
the fu
ture internet
Mobility
1-person
media
Web
2.0
Yong-Kyung Lee
5
What h
appened May 2008 in Korea
* S
ourc
e; M
BC
, etc
.
3 millio
n people
Over 2
month-lo
ng
Yong-Kyung Lee
6* W
ith perm
ission of M
BC corporatio
ns.
The internet w
as th
e driv
ing fo
rce
Yong-Kyung Lee
7
The internet w
as th
e key fo
r the mobiliz
atio
n
Live broadca
sting
Pictu
res &
SMS
Live broadca
sting
Pictu
res
SMS
Another lo
catio
n’s in
form
atio
nLoca
tion 1
Loca
tion 2
Cafe
UCC
Yong-Kyung Lee
8
Wibro
coverage & speed
Wibro
coverage
Service speed
Any locatio
n in Seoul (in
cluding th
e subway)
19 citie
s in th
e Metro
polita
n area
possib
le at
download sp
eed
upload sp
eed
method
Category
250Km/h
our
250Km/h
our
60Km/h
our
3.1M
14.4M
24.8M
1.8M
1.4M
5.2M
FDD
FDD
TDD
1xEV-DOAa
HSDPA
Wibro
* S
ourc
e : w
ww
.ktw
ibro
.com
Seoul
Yong-Kyung Lee
9
Live broadcast p
latfo
rm, afre
eca.com
Personal broadcastin
g platfo
rm
Web softw
are-based desktop broadcastin
g
80,000
300,000
5 m
illion
500,000
Monthly
average
Daily
average
Average #
of
spontaneous
viewers
Maxim
# of
spontaneous
viewers
Visito
rs
50,000
Daily
average accu
mulated #
1.5 m
illion
Monthly average accu
mulated #
20 m
illion
Accu
mulated #
2,500
Average #
3,000
Maxim
um #
•The number o
f broadcastin
g channels
•The number o
f visito
rs & viewers
* S
ourc
e : a
freeca
Yong-Kyung Lee
10
Anybody can broadcast a
live with
in 3 min.
1. R
egister
2. V
ideo
setup
3. A
udio
setup
4. Preview
* S
ourc
e : a
freeca
Yong-Kyung Lee
11
OhmyNews®: th
e pioneer citiz
en journalism
•Starte
d in 2000
•One of th
e 5 news site
s selected
by th
e Guardian 2004 along with
Google news, N
ew York Times,
BBC
•60,000 Citiz
en re
porte
rs, 50 staff
reporte
rs as of 2
008
•Another 3
00,000 members also
write
& upload motio
n pictures
•71% of th
e artic
les are writte
n by
the citiz
en re
porte
rs
Web 2.0 Journalism?
* S
ourc
e : w
ww
.ohm
ynew
s.c
om
Yong-Kyung Lee
12
Alre
ady in motio
n
Mobility
1 person
media
Web
2.0
Yong-Kyung Lee
13
Challenges brought u
p by th
e internet
Conventio
nal m
edia no longer
the only window to
the world
Government’s policy process
is being challenged
Indire
ct d
emocracy contested
Contro
versy over
internet side-effe
cts
Yong-Kyung Lee
14
Regulatory issues ra
ised
More stric
t regulatio
n fo
r the internet?
-Should th
e porta
ls be tre
ated as a
press?
How to
balance th
e fre
edom of speech
& public interests
-Cyber d
efamatio
n provisio
n
Regulatio
n issues -1 -
Fundamental Q
Is cyber space th
e extension of th
e re
al w
orld
or a
completely new th
ing?
Yong-Kyung Lee
15
Activ
e online debates & comments
Activ
e online debate
Activ
e comments on news
* s
ourc
e; w
ww
.daum
.net
* s
ourc
e; w
ww
.naver.c
om
Yong-Kyung Lee
16
Is cyber d
efamatio
n provision necessary?
…. S
outh Korean police
have sin
ce announce
d th
at th
ey w
ill crack
down
on onlin
e defamatio
n, b
ut little
has b
een sa
id about th
e la
te actre
ss's problems a
s a sin
gle m
other in
this d
eeply co
nse
rvativ
e so
ciety.…
.
….In
cessa
nt o
nlin
e gossip
appears
to have been la
rgely to
blame fo
r
her d
eath…….
* s
ourc
e: w
ww
.times.c
om
Yong-Kyung Lee
17
Are th
ese issues unique to
Korea?
If not a
lready,
it will h
appen later
anywhere in th
e world
;as th
e internet h
eads to
the fu
ture.
Yong-Kyung Lee
18
Take Away
•The re
sultin
g social power shift
-Consumer &
citiz
en-centered
•The engine of in
novatio
n
-Stim
uli fo
r change & tra
nsparency
•Still in
the earlie
r stage of in
ternet re
volutio
n
-Our m
indset &
cultu
re uncomforta
ble with
internet
-Still fa
r from ubiquity
-Digita
l divide among countrie
s & re
gions
•Should striv
e to
harness th
e fu
ll potentia
l of in
ternet
-Redefin
ition of copyrig
hts
Yong-Kyung Lee
19
Th
e R
oad
No
t Taken
Ro
bert F
rost (1
874 -1
963)
Tw
oro
ad
sdiv
erg
ed
in a
ye
llow
woo
d,
And s
orry
I cou
ldn
ot tra
velb
oth
And b
eo
ne tra
vele
r, lon
g I s
too
d
And lo
oke
dd
ow
n o
ne a
s fa
r as I c
ou
ld
To w
here
itb
entin
the u
nd
erg
row
th;
Th
en
took
the o
the
r, as ju
sta
s fa
ir,
And h
avin
gp
erh
aps
the b
ette
rcla
im,
Becau
se
itw
as
gra
ssy
an
d w
ante
dw
ea
r
Th
oug
ha
s fo
r thatth
e p
assin
g th
ere
Ha
dw
orn
the
mre
ally
abo
ut th
e s
am
e,
Yong-Kyung Lee
20
And b
oth
thatm
orn
ing
eq
ually
lay
In le
aves
no s
tep
ha
dtro
dd
en
bla
ck.
Oh, I k
eptth
e firs
t for a
noth
er
day!
Yetkn
ow
ing
how
way
lead
so
n to
wa
y,
I do
ubte
dif I s
ho
uld
ever
co
me b
ack.
I sha
llbe
tellin
gth
isw
itha s
igh
Som
ew
he
rea
ge
sa
nd a
ges
he
nce:
Tw
oro
ad
sdiv
erg
ed
in a
woo
d, a
nd I—
I took
the o
ne le
ss
travele
dby,
And th
ath
as m
ad
e a
ll the d
iffere
nce.
Yong-Kyung Lee
21
Q & A
Q & A
Yong-Kyung Lee
22
On DMB service
Terre
stria
l DMB
Satellite
DMB
Multi-fu
nctio
n Devices
DMB only
Phone
Navigator
PMP
PDA
Notebook
Digita
l camera
13 millio
n
subscrib
ers
1.3 millio
n
subscrib
ers
37channels
(18+18+1)
Weather, M
ovie, etc.
28channels
(7+13+8)
Yong-Kyung Lee
23
In th
e middle of th
e W
eb 2.0 era
Internet service visito
r growth ra
te (%
)The number o
f UCC site
visito
rs
* S
ourc
e : 2
006-2007 w
ww
.metrix
.co.k
r
1 11.41.3 16.910.520.2
-18.8Porta
lShop
Open
market
Motio
npictu
res
Blog
Game
Newsp
aper
Rapid growth
10,155 14,473 25,108 31,207 33,91531,967 34,582 36,973
20061Q 20062Q 20063Q 20064Q 20071Q 20072Q 20073Q 20074Q* S
ourc
e : 2
007 w
ww
.metrix
.co.k
r
(Unit ; th
ousand)
(Unit ; th
ousand)
(Unit ; th
ousand)
(Unit ; th
ousand)
UCC: u
ser-c
reated contents(usergenerated contents)
Yong-Kyung Lee
24
Wibro
service charge
Standard plan
Promotio
n plan
* S
ourc
e : w
ww
.ktw
ibro
.com
Yong-Kyung Lee
25
Wibro
(wire
less broadband)
-1 - Nomadic
Cord
less
Fixed
Speed
2G
(IS-95,
Cellu
lar)
Mobility
High
WLAN
Broadband(xDSL)
DMB
3G
(W-C
DMA)
Wibro
WiBro
Mobile
netw
ork
(2G/3
G)
APAP
APAP
Metro
Metro
Zone
Zone
Hot
Hot
Spot
Spot
Indoor
WLAN
Lap
top
Han
dh
eld
PC
PD
AS
ma
rt P
ho
ne
New
De
vic
e
DEVICE
Netw
ork comparison
Service characteristics
* S
ourc
e: K
wanyoung
Jung 2
006
Yong-Kyung Lee
26
Afre
eca service positio
ning
UCC
RMC
(Ready made contents)
Live
On-demand
* S
ourc
e : a
freeca
Yong-Kyung Lee
27
How you watch liv
e broadcast
Search liv
e broadcastin
g
Music
72 statio
ns come up
* S
ourc
e : a
freeca
Yong-Kyung Lee
28
Afre
eca’snetw
ork operatio
n
Live
center
Use
r
Relay
Relay
assim
ilatio
n
Broadca
sting
Jack
ie
broadcastin
g
DRD (D
ynamic Relay Distrib
utio
n)
•Automatic
traffic
distrib
utio
n by m
onito
ring netw
ork sta
tus; d
esig
natin
g Server o
r P2P tra
nsm
ission
•Average P2P effic
iency : 2
0~30 m
ultip
le
•Little
buffe
ring th
anks to
multi-p
arent sy
stem
assim
ilatio
n
assim
ilatio
n
* S
ourc
e : a
freeca
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