IBM SPSS MODELER
Ercan KaynakcaData AnalystAnalysis Express
KNOWLEDGE DISCOVERY
Fayyad, Piatetsky-Shapiro & Smyth, 1996
WHY DATA MINING?
Goal : Extract knowledge from a data set in a human-understandable structure (Fayyad, Piatetsky-Shapiro & Smyth, 1996).
Explain some observed event or condition
Confirm a hypothesis
Exploratory in nature
WHERE DATA MINING CAN BE USED?
Customer relation management (CRM)Attract new clientsRetain current clients Bring back former clientsReduce marketing costs
Market basket analysis Identify purchasing habits
WHERE DATA MINING CAN BE USED?
Fraud DetectionPrevent loss; Save $$$
ForecastingUse historical data to predict future trends
Text MiningSentiment AnalysisAmazon, Twitter, Facebook
TECHNIQUES
(Hoffer, Ramesh & Topi, 2011)
2009 REXER ANALYTICS SURVEY
IBM SPSS Modeler - primary software package used by more data miners than any other software package
IndustryAcademia
SATISFACTION
IBM SPSS Modeler Professional Demo
On
Banking Data
Note: The data set is taken from IBM SPSS Modeler Tutorials
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