IA & Web AdvertisingIA & Web Advertising
Brent LipinskiBrent Lipinski
385E Fall 2006385E Fall 2006
What are Web Ads?What are Web Ads?
• Interactive advertisements.
• Can be tailored to users.
• Not necessarily evil.
Different Types of AdsDifferent Types of Ads
• Banner ads
• Text ads ie. Google
• Paid search Results
Different Types of AdsDifferent Types of Ads
• Pop Ups
• Video
• Flash Animation
• Float overs
• Pass throughs
• Spam and Spyware
Why have advertising?Why have advertising?
• You gotta pay the bills
• Web ads are a growth industry
• Over 12.5 billion spent in 2005
• Up 30% from 2004.
The golden RuleThe golden Rule
• Don’t get in the way of your Users!!
How to make effective adsHow to make effective ads
• Make sure that the landing page is relevant to the ad.
• Tailor the content to match the content of the site.
• Make sure ads do not block content of the site.
How to make effective adsHow to make effective ads
• Don’t try to trick people.
• Make it clear that it is an ad
• Do not take up the majority of the screen with ads.
Why Google Adsense worksWhy Google Adsense works
• It is not intrusive.
• It is somewhat tailored to page content
• Users view it as content not a distraction
• It doesn’t slow down the browsing experience.
Good DesignGood Design
Bad DesignBad Design
Bad DesignBad Design
The new frontierThe new frontier
• RSS advertising
• More custom tailored content
• More streaming audio and video.
Questions?Questions?
ReferencesReferences
• RSS Advertising Coming Fast by Dave Morgan http://www.clickz.com/showPage.html?page=3495396
• IAB: Web Ad Growth Up in 2005 by Mike Shields http://adweek.com/aw/national/article_display.jsp?vnu_content_id=1002383530&imw=Y
• Banner Advertising Best Practices by, Ken Dhouti http://www.refinery.com/Whitepapers.aspx?articleID=111
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