Hyphenated Hyphenated MarketMarket
Cape Giradeau, Cape Giradeau, MOMO
35,00035,000
Carbondale, ILCarbondale, IL30,00030,000
Paducah, KYPaducah, KY27,00027,000
Mt Vernon, ILMt Vernon, IL16,00016,000
Marion, ILMarion, IL16,00016,000
Poplar Bluff, MOPoplar Bluff, MO16,00016,000
NWA Broadcaster NWA Broadcaster WorkshopWorkshop
20062006
Reaction to Severe Reaction to Severe Weather Information:Weather Information:
From Watching to Watching From Watching to Watching OutOut
Jim Rasor & Samantha DaviesJim Rasor & Samantha DaviesWSIL TV Carterville, ILWSIL TV Carterville, IL
Hyphenated Hyphenated MarketMarket
Cape Giradeau, Cape Giradeau, MOMO
35,00035,000
Carbondale, ILCarbondale, IL30,00030,000
Paducah, KYPaducah, KY27,00027,000
Mt Vernon, ILMt Vernon, IL16,00016,000
Marion, ILMarion, IL16,00016,000
Poplar Bluff, MOPoplar Bluff, MO16,00016,000
Severe EventsSevere Events DurationDuration
Can ExceedCan Exceed 5 Hours5 Hours
Tri-State TornadoTri-State TornadoMarch 18, March 18,
19251925
695 Fatalities695 Fatalities
234 Dead234 DeadMurphysboro *Murphysboro *
33 Dead33 DeadDeSoto School *DeSoto School *
62mph62mphmovementmovement
* Record* Record
Marion TornadoMarion TornadoMay 29, 1982May 29, 1982
10 Fatalities10 Fatalities
200 Injuries200 Injuries
Memorial DayMemorial DayWeekendWeekend
Dry SpellDry Spell•Last Fatal 1982 --- Marion Event
•Jim Arrives 1987
•Next Fatal Tornado Event Spring 2002
Dry Spell ReactionDry Spell Reaction
Dry Spell ReactionDry Spell Reaction•Minimalist directives from GM
•Tornado Warning ... people went to street
•Viewers complain if on air
20022002• April 28 - Dongola to Cypress, IL (Union/Johnson Co.)
• The tornado first touched down in very hilly terrain in the Shawnee National Forest and then tracked east, crossing Route 127 just north of Mill Creek. The tornado then directly struck the community of Dongola,
where most of the damage and casualties occurred. A 69-year-old woman was killed as she was attempting to flee her mobile home. The woman had just gotten into her car, started the engine, and turned the lights on when the tornado struck. She was blown away from the car and found dead under a structure across the road from where the vehicle was parked and still running. Elsewhere in the Dongola area, a train was blown off the tracks. Several wood houses were demolished, and seven double-wide trailers were destroyed. Approximately 75 homes were damaged. A recreational vehicle was tossed across Lake Dongola and impaled into the ground. The tornado entered Johnson County near Cypress and was on the ground for only a few miles in Johnson County. Cypress was impacted directly, where about 50 structures were damaged, including a school. The school lost portions of upper story walls and the roof. Two trailers were destroyed. More details, including original storm assessment report.
• Source: NWS Paducah, KY
Post 2002Post 2002•2002 3 Fatalities & 100+ injured
•2003 2 Fatalities with 39 Tornadoes
•2004 1 Fatality
•2005 2 Fatalities
• Evansville Event 20+ Fatalities
•2006 1 Fatality
Post 2002 ReactionPost 2002 Reaction
•Hours of wind event coverage
•upgrade in radar display
•viewers complain if not on air
•Creation of Pre-Warn
Pre-WarnPre-Warn•Allow time for viewers that need to
leave mobile homes or move to more secure buildings
•Communicate ahead of warnings how much time is available
•Communicate when there is no time left to RELOCATE to shelter.
Simple InformationSimple Information
QuickTime™ and aDV/DVCPRO - NTSC decompressor
are needed to see this picture.
Promoting Awareness
•Weather Radios
•Severe Weather Seminar
•Severe Weather Safety Education: Schools
Nursing HomesCommunity
Events
Behind the scenes
Entire team for tornado events
Close Captioning Close Captioning
Easy Prompt Pro by Link SystemsEasy Prompt Pro by Link Systems
Instant Instant CommunicationCommunication AOL Instant MessengerAOL Instant Messenger
Instant CommunicationViewer emails, photos, & calls
Some photos and calls appear on-air
Down the Road
•We steal ideas at conferences
•Podcasts / Websites
•Streaming severe coverage
•what to do with near-severe events
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