The Art of Business Communication
ABC
What is it?
Business skills training in English
Dynamic and interactive courses focusing on developing skills, not just language practice
Totally customizable content to participants’ needs
Designed for participants with certain language confidence (intermediate level and up) who need to polish their communication skills in international environment
How is this different from a language course?
The main focus is on confidence building and communication skills
Work is done on three levels: Topical context (developing a particular skill within the frame of the course), Linguistic context (practical language focus on phrases used in real life), Business context (developing key business skills applicable in various situations)
Who is it for?
Every employee in a company looking for professional development
University students getting ready for a jump-start in their career
Experienced professionals wanting to polish a specific business skills or are preparing for an important business event
Everyone who has been through a general English language course and wants to do something more business-oriented
When and where?
Every course has a fixed schedule covering the main topics
The course could be prolonged in case participants have specific needs
Individual consultations can be arranged upon request from a student or by advice from the trainer
Our training center is located at: 50 Acad. Stefan Mladenov St., Studentski Grad, Sofia
Courses
Presenting in English
Meetings in English
Business Writing in English
Business Result (Advanced,
level C1)
Presenting in English
Interactive course designed for professionals who regularly need
to give presentations in English at work and in public.
Engaging topics, motivating role-plays, and a variety of exercises
provide a framework for each specialist subject.
40 student hours
1: Let's get started: Welcoming the audience, introducing the topic, dealing with nerves.
2: Today's topic is: Body language, presenting to an English-speaking audience.
3: My next slide shows: Presentation tools, using approximate numbers, creating effective visuals.
4: As you can see from this graph: Describing graphs and charts, interpreting visuals, describing trends.
5: To sum up: Strategies for a good conclusion.
6: Any questions? Handling the question and answer session.
Topics covered
▪ Each unit includes key language points, useful phrases, and strategies
▪ OUTPUT sections at the end of each unit encourage discussion and reflection
▪ Emphasis on pronunciation, intonation, word order
▪ Self-study material on the interactive MultiROM includes realistic listening extracts and interactive exercises for extra practice
Linguistic context:
▪ Presentation goal setting: why do we present, expected results
▪ Structuring content for maximum impact
▪ How to use visual aids: modern understanding of slide design
▪ Handling stage fright: understanding personal control mechanisms
▪ Personal presence: body language, voice projection
▪ Strategies for handling questions
Business Context
Meetings in English
An ideal short course for professionals who need to participate in meetings in
English. Learn how to express your opinion in the best way,
express a disagreement, interrupt politely and reach a consensus in an international
setting.
30 student hours
1: Could we meet next week? Arranging a meeting, confirming a meeting, rescheduling. 2: Can we start now? Making introductions, starting a meeting, stating the objectives. 3: Can I make a point here? Reporting progress, explaining cause and effect, dealing with interruptions. 4: I'm not sure I agree: Asking for comments and contributions, expressing opinions. 5: It's a deal: Responding to offers, buying time, taking a vote, summarizing results. 6: So I think we're finished for today: Ending a meeting, confirming decisions and action points, follow-up.
Topics covered
▪ Engaging topics, motivating role-plays, and a variety of exercises provide a framework for each specialist subject
▪ Tip boxes in each unit include key language points, useful phrases, and strategies
▪ Warm-up and awareness-raising activities
▪ Answers, transcripts, and a glossary of useful phrases at the back of each book
▪ Self-study material on the interactive MultiROMincludes realistic listening extracts and interactive exercises for extra practice
Linguistic context
▪ Structuring your opinion: presenting ideas in a constructive way
▪ Active listening skills
▪ Facilitating techniques: brainstorming, discussion, directing, demonstration, presenting
▪ Motivating participants: energizing, creating atmosphere, dealing with conflicts
▪ Problem solving and conflict handling skills
Business Context
Business Writing in English
A short course for anyone who needs to
write emails and letters in a business context.
Write and reply to emails quickly and efficiently in the workplace observing
business and internet etiquette.
26 student hours
1: An introduction to emails: Email structure, subject lines, length. 2: Formal and informal emails: Formal/informal phrases, abbreviations 3: Enquiries: Writing and replying to enquiries, polite language 4: Requesting action: Writing to colleagues, talking about deadlines and taking action 5: Exchanging information: Informing and replying, colloquial phrases, being diplomatic 6: Making and confirming arrangements: Typical phrases, prepositions of time, apology
Topics covered
▪ Useful expressions and collocations for a variety of everyday situations
▪ Style and etiquette in writing
▪ Grammar emphasis on certain structures to achieve immediate and efficient understanding
▪ Writing both in class and at home focusing on learners’ own context
▪ Continuous feedback on each assignment
Linguistic context
▪ Contemporary business style: clear, concise, correct, corresponding to the reader and the goal
▪ Achieving your goal: informing, evaluation, motivating, persuading
▪ Creative thinking techniques, improving organization
▪ Design and layout
▪ Netiquette or what is acceptable on the Internet
Business Context
Business Result(advanced, level C1)
The last out of 5 levels business English course
combines a communicative approach with authentic
business material and digital multi-media, to give in-work
and pre-work students relevant and immediate
communication skills.
120 student hours(or 2 parts x 60 hrs)
1. Connections: Describing cross-cultural experiences, Meetings, Tenses review
2. Careers: Comparing career paths and choices, Managing a discussion, expressing attitudes to the past
3. Change: discussing working practices, presenting, speculating about the future
4. Risk: Different types of risk, telephoning, referencing using pronouns
5. Teamwork: exploring team relationships, negotiating, adding emphasis using fronting, cleft sentences, adverbs and phrases
6. Progress: Discussing factors for success, problem solving, using adverbs to qualify attitudes
7. Learning: Talking about training and learning, communication strategies by phone, using participle clauses and Future in the Past
8. Performance: Employer/employee expectations, giving an impromptu presentation, using questions
9. Resources: talking about resources, discussing options and reaching decisions, using conditionals
10. Leadership: leadership styles, giving a briefing on a change, distancing using Passive
11. Values: talking about values, reaching agreement, using inversion for emphasis
12. Persuasion: how we are influenced, selling an idea, using discourse markers
Contents
▪ a variety of general business vocabulary using authentic and up-to-date texts and engaging and motivating activities
▪ provides skills and strategies for different business scenarios: talking to suppliers, entertaining customers, or updating colleagues
▪ focus on key expressions, and then build up to a final task in which students put the new language into practice
Linguistic context
▪ Practical, functional language presented and practised in a work-related context
▪ Real-world case studies offer authentic and engaging insights into key business issues
▪ Commentary on each case study from the Cranfield School of Management
▪ Interactive setting for presenting and practising every new skill: role-plays, scenario building, discussions, games
Business Context
Eva YordanovaTraining Manager & Language Consultant
0889 [email protected]@hridaya.bg
Please express your interest in a course by filling in this form: http://bit.ly/hridaya
The Art of Business Communication
ABC
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