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HR is the new Marketing

Emma Reynolds e3reloaded.com

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Your customer

experience

Your candidate

experiencevs.

Your employee

experience

vs.

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Difficult. Not Sustainable. Broken.Crazy.Frustrating.

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WE= FRUSTRATED

HIRING MANAGERS

= FRUSTRATED

AGENCIES = FRUSTRATED

CANDIDATES = FRUSTRATED

“Insanity: doing the same thing over and

over again and expecting

different results.”

“We cannot solve our problems with the same thinking we used when we

created them.”

Einstein

CONNECT / COMMUNITYCOLLABORATE / CO-CREATE

CONTRIBUTE / CRITICIZECONTROL / CHANGE

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Candidates & employees are

thinking & acting like customers

If we don’t adopt a marketing mindset

we will FAIL.8

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Royalty

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User-centered; understanding our audiences

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Attention must be earned; participation

and engagement never assumed.

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3 seconds

3 clicks

3 friends

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Experience Design; surprise,

delight and make it easy

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The user experience curve

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Of candidates who have a bad candidate experience will never buy your products or services again.

The Work Foundation Survey 2009

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A totally different mindset...

“Welcome Me”

“Connect with Me”

“Inspire Me”

“Excite Me”

“Make it Easy for Me”

“Take care of Me”

EnablementCommitDecideInterest

CANDIDATE EXPERIENCE

ONBOARDING EXPERIENCE

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Get inside the heads of our audiences

Earn their attention, participation and

engagementDesign Experiences

that surprise and delight

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Imagine...95,000 applications & all awesome

Roles filled in days not weeksHR is revenue generating

HR most innovative departmentEvery candidate an ambassador

Zero attrition

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It’s time to change the

conversation