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Lars Ulrich Tarp HansenHead of Communication
KUNSTEN Museum of Modern Art
How we ride the digital wave
mandag den 22. april 13
mandag den 22. april 13
KulturarvNord
• Collaboration between ten museums
• Easy to make new products in different constellations
• Sharing content and technical experience
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mandag den 22. april 13
Problem
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Web-site
CMS
In gallery touch-screens Mobile app
CMS CMS
Problem
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Web-site
CMS
In gallery touch-screens Mobile app
CMS CMS
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> 20% of the marketing
budget + timeWeb-site
CMS
In gallery touch-screens Mobile app
CMS CMS
mandag den 22. april 13
> 20% of the marketing
budget + timeWeb-site
CMS
In gallery touch-screens Mobile app
CMS CMS
... and all the "free" opportunities
mandag den 22. april 13
> 20% of the marketing
budget + timeWeb-site
CMS
In gallery touch-screens Mobile app
CMS CMS
Flickr Google "something"
CMS CMS
... and all the "free" opportunities
mandag den 22. april 13
Europeana
CMS
Content forResearch projects
NewCollaborations
CMS CMS
Youtube EducationPortals
CMS CMS
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Goals
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Goals• Develop multiple
smartphone apps. (None of the museums has audioguides)
mandag den 22. april 13
Goals• Develop multiple
smartphone apps. (None of the museums has audioguides)
• Make a sustainable technical solution on open source software
mandag den 22. april 13
Goals• Develop multiple
smartphone apps. (None of the museums has audioguides)
• Make a sustainable technical solution on open source software
• Experiment with and develop new content. Re-use existing content.
mandag den 22. april 13
Web-site
CMS
In gallery touch-screens Mobile app
CMS CMS
mandag den 22. april 13
Web-site In gallery touch-screens Mobile app
CHAOS://
mandag den 22. april 13
Method
• Small project organization
• Strong partners with same vision
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• Four museums with experience from digital projects
• Two cultural history museums and two art museums
• Different needs in different spaces
Pilot museums
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Partners
Four "pilot museums" organized in KulturArv Nord with 6 other museums
P4 Nordjylland1 of 11 regional radio stations(content development)
DR Cultural Heritage(technical development)
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-
All the 10 museums get
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• One app
All the 10 museums get
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• One app• A journalist for 1-2 months
(radio/tv)
All the 10 museums get
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• One app• A journalist for 1-2 months
(radio/tv)• Acces to an API
All the 10 museums get
mandag den 22. april 13
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• One app• A journalist for 1-2 months
(radio/tv)• Acces to an API• Content on
www.danskkulturarv.dk
All the 10 museums get
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• One app• A journalist for 1-2 months
(radio/tv)• Acces to an API• Content on
www.danskkulturarv.dk• For free (funded by the project
All the 10 museums get
mandag den 22. april 13
• Connection with REGIN. (collection management system)
• Module for drupal to bring content to in-gallery screens and Web site
We also made
Web-site In gallery Mobile app
CHAOS://
mandag den 22. april 13
Conclusions so far• Content is (still) king
• Build a strong platform, that can provide content to future products and collaborations
• Share experiences. Help other museums with things you're good at. The more people that get good experiences at the museum - the more will visit the museums in general.
mandag den 22. april 13
Conclusions so far
• Before: > 20 % of budget to proprietary software, license etc.
• Now: < 5% of budget to server, update open source software
mandag den 22. april 13
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