Measuring ROI fromDigital Marketing
How User
Experience can make or break your business
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What is User Experience
The experience an end-user has during all
aspects of his/her interaction with the
company, its services, and its products
Types of UX
Product UX Interface UX
Elements of a great User Experience
The way it works
Look & Feel
FUNCTIONALITY
AESTHETICS
GREAT USER
EXPERIENCE
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How UX Impacts Your Business
UX impacts both user acquisition and retention
Acquisition Retention
Designing Landing Pages that are Conversion-Optimized lowers acquisition costs
How conversion rate impacts acquisition costs
Advertising Spend (Rs.) 50000Visits (at Rs. 10 per click) 5000
Conversion Rate 3% 3.50%Customers Acquired 150 175CPA 333 286
Increase in Customers Acquired - 17 %Decrease in CPA - 14 %
Website UX is critical for SEO
Not a designer’s problem..
But a CEO’s priority.
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Overview of the UX Process
User Experience – Design to Cultivate Trust
Giving the users a great experience
Receiving trust & business as reward
It is critical to understand, design & improve on digital experiences to enhance the user trust
• Website that shows it cares about its customers – Security & Privacy of its users handled with attention
• Service is of great quality – Feedback & reviews from real buyers that connects with new users
• Company is reliable & trustworthy - Transparent information on the roots & founders of the business
Our proven approach to User Experience & Delight
2STRATEGISE
1RESEARCH & ANALYSE
3PRODUCT DESIGN
4TEST & ITERATE
UX PROCESS
• Identify Project Requirements• Conduct Competitor Analysis• Do Content Audit• Collaborative discussions
• Create revised Sitemap• Plan Information Architecture• User Personas • User Scenarios• Navigation Flowcharts• User Surveys
• Website UX• Digital Touch-points• Building Virality Loop
• A/B Testing• Heat Map
Analysis• Review Metrics
and iterate on design & marketing
UX Analytics – Heatmaps and AB Testing
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Examples of good UX
AIRBNB – Find your place of belonging
Great product experience Simple intuitive navigation User-engaging interface
Everlist – Task Management App
Comfortable UI
Grid Layout Organization
Aesthetic Design
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Conducting a UX Audit
Evaluating the UX of your website/app
Functionality – How quickly can you accomplish what you came for Navigation & Information Architecture Forms and Data Entry Trust & Credibility Aesthetics - Page Layout & Visualization
Site layout - assist the user in where to focus Clickable Items should appear clickable and vice versa Font consistency Balance between white space and content Overall - pleasant to look at and navigate.
Digital Marketing for results.
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UX Tools
Tech Stack used for User Experience
BEHAVIOR TRACKING
STRATEGY
PROTOTYPING
Customer Surveys User Interviews Case Studies
Inspectlet CrazyEgg Optimizely Google Analytics MouseFlow
Balsamiq Axure Invision Pen & Paper
Example of Customer Delight: First Visit
Walkthroughs are great UX for any new product app, it helps the first time user understand how to interact with the app interface.
Micro-interactions adds some fun element to the usually boring sign up process. It’s also important to break down sign up process into multiple steps/pages.
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