How to use Twitter for PR for your Toastmaster Club

Why Twitter?

• Big potential audience

• Free

• Reaches non-members

• Quick

• Raises awareness

• Each Tweet has it’s own URL

From Tweet to Toastmaster Club

Checking Interest

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The Venue

Twitter Account

Radio Interview

Farnham Herald

Chartered Club

Anatomy of Twitter Page

Jargon

• @

• RT

• DM

• Shortened Links

• #

@mentions

Retweets (RT)

• Sharing Tweets

Messages (DM)

Messages (DM)

• Private messages

• Use it for emails and telephone numbers

• Follow people who follow you (unless they’re a bot)

• Watch out for dodgy links

Shortened Links

Hashtags (#)

5 Steps to Raising Awareness

• Set up a Twitter Account

• Find people to follow

• Tell people about it

• Tweet regularly

• Keywords

Twitter Account

Find people to follow

• Local people

• Club members

• Toastmasters

• #Toastmasters

• Lists

Keywords

• Toastmasters

• Speaking

• Speeches

• Speakers

• Confidence/Fear

• Leadership

• #Toastmasters

• #D71

• Local place name

Contact

@NickyKriel on Twitter

@ToastmastersD71

www.nickykriel.com/blog for Social Media Tips

http://www.nickykriel.com/blog/public-speaking/how-to-use-twitter-for-pr-for-your-toastmasters-club/