How to use Google+ for Social SEO

What we will cover:1. What is Google+? 2. What is Social SEO, and how does it ‘work’3. Think in terms of campaigns:case study

- The relationship between website, Search and Social- How to make all three work together using Google+- How to build trust, reputation and authority- How to build relationships with influencers in your niche - The difference between personalized and global results- The importance of creating incredible content - How to start building your community on Google+- How to build up and run campaigns on Google+

Part 1 - What is Google+?

The main reason to start now: is

Google as the social destination

Google+ Communities

Understanding Google as the social layer

Adding contacts to circles from within Gmail

Google Authorship and personalized results

The role of the +1 on people’s website

Google+ share box from a website

Google Pages

Gain followers

New ‘My Business’ Dashboard

New ‘My Business’ Dashboard (more)

Google Adwords

Android - 57% of Americanshave a SmartPhone

Google Now

Google Hangouts

YouTube and Hangouts on air

Google+ sharing from YouTube

Google Drive

Google Calendar and events

Google Chrome

Google's Chromebook

Part 2 - What is Social SEO?

If you share publicly on Google+ it will be indexed by SearchOther content will be indexed, and is personalized too

Private results and authorship - (changes to pics showing in July 2014)

Titles...

Shows incognito...

So, how can you increase your Search results?

Here is what you need to do:● Build a strategy as to how it fits into your overall SEO

plans● Set outcomes as to what you are seeking to achieve from

a Social SEO perspective. And I mean, put numbers on it all!

● Get started on Google+● Create engaging content and post on a regular basis

● Create a network of people who are authoritative in your subject areas

● Build a community of people around you who are engaging on your content

● Track the results you are getting from social direct and from Google Search

● Scale and continue.

Part 3 - think ‘campaigns’

Pre-campaign

Create great content!

Back end of Website:Best TitleChoose a good URLNatural language meta descriptionA few tagsAppropriate categories

Time to create a circle!

Private message

Private message

Private message

The launch day!

Search results:a) Google Plus Marketing - Page 3b) Google+ Marketing - Page 2

Day 11

Second position on Page 2

About 2 weeks later...

Page 1 result!

Search for ‘What is Google?”

Final thoughts: build relationships and build your Google+ network, because...

The Google+ Community Gives You Search Results!