PART 1Turn Facebook
‘Likes’
HOW TO
LEADS & CUSTOMERS on auto-pilot
into
PART 1http://bit.ly/SMSDublin
LIVE DEMO – FIND & CLICK!
PART 1Welcome!!
Who’s here?
PART 1Using Facebook?
Find it easy to get
leads & customers?
PART 1How do you get leads?
PART 1How do you get leads?
PART 1How do you get leads?
PART 1FacebookCoverageContentLikesResults?Business growth?
PART 1Want more leads/ customers from
Facebook??On auto-pilot?“Always plan ahead.
It wasn’t raining when Noah built the
ark.” Richard Cushing
PART 1More leads/ customers from FacebookSystem
Attract & qualify leads Position you as go-to choice Build relationship before saleKeep competitors outAutomated
PART 1More leads/ customers from Facebook
System Mammoth resultseg. 2,000 names in 10 days5 figure launches
PART 1Take what you know & what your customers
want
PART 1Offer it to them – deliver by email
PART 1You build a database of interested people
PART 1Who will want to buy what you offer
PART 1Lead attraction system
PART 1But …
Won’t it cost loads?
Isn’t it really complicated ?
PART 1Err …
Let’s break it down into steps…
PART 1You can have it too!!
PART 13 elements -> your secret formula
PART 13 elements -> your secret formula
PART 1Key factors for successPlanWhat – do I want to achieve?
Who – do I want to reach?
What – will attract them?
PART 1What?What do I ultimately want to offer?
Begin with the end in mind …
PART 1Element 1
Lead magnet
PART 1Lead Magnet
PART 1Best Lead Magnet …Solves specific issue
Provides instant value
Wows the recipient
PART 1Lead Magnet ExamplesChecklistCheatsheetBeginner’s Guide… Top Tips to …..
PART 1Lead Magnet …Retail/ hospitalityYou’re still the expert!!Help people chooseOr – voucher for unique package
PART 1Now …Let’s get down to work! …
WHAT would you like to sell more of?HOW can you help?5 FAQs5 Top Tips …
PART 1Your Lead MagnetWORKSHEET
5 Top Tips5 FAQs
Headline
PART 1Next …Make it look pretty! …
PART 1Now … it needs a homeSqueeze/ Landing Page…
PART 1Element 2
Squeeze page
PART 1Don’t freak!! …
PART 1Squeeze PagesSales page for your LMWhy should anyone give their details?WIFT?HeadlineBenefitsSocial proof
PART 1Your Squeeze PageWORKSHEET
WIFT?HeadlineBenefits
PART 1Element 3
Email system
PART 1Collect contact details … Stores
SegmentsSends scheduled emails
PART 1Share on your Facebook page
PART 1You build a database of interested people
PART 1Where else could you share it?Website
Email signaturePrint advertBusiness cardTalk
PART 1Now you’re growing a list Interested in solving their problem
What will you do next?Email?Call?Send more value?Invite to event?
PART 1Now you’re growing a list who will want what
you offer
PART 1Lead attraction system
PART 13 elements -> your secret formula
PART 13 elements -> your secret formula
PART 1Rocket fuel -> your secret formula
PART 1Rocket fuel -> your secret formula
PART 1Facebook ads• Organic reach: 5%• Ensure ‘likes’ see squeeze
page post• Cost-effective• Easy to start & stop• Measure results• Automate
PART 1Facebook ad structure
PART 1Facebook ads – why stop at likes?
PART 1Facebook ads manager
PART 1Putting it all together …
PART 1Putting it all together …
• Three pieces of (video) content
• Special offer• 10 days to buy
5 figure launch
PART 1You can have this!!
ads
PART 1Over to you !!
PART 1Over to you – when will you create yours?
PART 1Any questions
Email: [email protected]
THANK YOU!