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How to Reach Over 50 Million MORE Prospects with PPC
Larry Kim, Founder & CTO, WordStream, Inc.
Stacey Helman, Senior Bing Evangelist, Microsoft
May 15, 2013
Today’s Agenda
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• Yahoo!Bing Network
• What Makes Bing Different
• Efficiently Manage your Bing and AdWords Accounts
• Special offer from WordStream and Bing
Speaker Introductions
3
• Larry Kim
– Founder, CTO, WordStream, Inc.
– Been doing PPC & SEO for 10 Years!
– 5 Years ago, started WordStream!
– We’re the Provider of the AdWords Grader and the 20 Minute PPC Work Week
• Stacey Helman
– Senior Bing Evangelist at Microsoft
– Responsible for raising awareness and generating excitement for the Bing platform.
– Speaker at SES, SMX and the Search Insider Summit
•
•
The Yahoo! and Microsoft Search Alliance is a major
initiative between our companies that creates a
competitive choice in search advertising for
advertisers and consumers.
Create a powerful new choice in Search
Give you more volume with less effort
Faster innovation through scale
Provide a better search experience for consumers
Improve your ROI
•
•
OUR
EXCLUSIVE AUDIENCE IS ENGAGED IN THE CATEGORIES YOU CARE MOST ABOUT
Exclusive Yahoo! Bing Network Audience
Shared Yahoo! Bing Network - Google Audience
76%
73%
82%
70%
Auto Buyers Spend
47% more
than average searcher2
Car Renters over
indexed
200% more than a Google
searcher2
29% more likely to have applied
for an initial home
mortgage online in
the last 6 months
22% more likely to purchase a
new resident in the
next 6 months
When compared to Google, the Yahoo! Bing Network audience is
10% more likely to have a cellular device with a US operator
400% more likely to make a hotel reservation than a Google Searcher2
So what makes Bing different?
1 Billion
Use Office
700 Million
registered
users
30 Million
subscribers
60 Million
console sales
5.6 Billion
searches a
month
60 Million
copies sold
NEW OLD
Facebook Graph
Bidding capability
Reporting
Potential for
expanded
presence via
multiple
listings
Advanced targeting capabilities
Increased clicks and conversion rates
Categorizati
on options
Local extension +
Call extension +
Merchant rating +
Sitelink extension
Enabling customers to
reach you faster
•
•
•
2011: 6 countries
2012: 21 countries
2013: 52 countries
Global Readiness Making it easier to reach global audiences through
platform transitions and investments
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Increasing your reach,
Without doubling your
work.
How Many SMB’s Manage Bing Ads…
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WordStream = Bing + Yahoo + Google!
Manage Bing and
AdWords campaigns in a
single interface
Use WordStream’s 20-
Minute PPC Work Week
to manage your Bing Ads
account
Cross-Platform Analytics
- Compare your
performance across Bing +
Google!
Let our software do all the work!
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Impactful Guided
PPC Workflow
Finds “Low
Hanging Fruit” in
your PPC
accounts
Works with Both
Bing Ads and
AdWords!
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Supports 5 Key
PPC Optimization
Tasks
Shows the Impact
on your
campaigns
Takes Just 20
Minutes Per Week!
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Example: Apply AdWords Changes from the 20
Min Work Week to Bing with 1 Click
Apply AdWords Changes from the 20MWW to
Bing with 1 Click
Keyword Expansion Example
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Manage Bing & Google Ads in Same Easy Interface
Easily Navigate your Bing Search Query Report
Quickly Add Keywords from AdWords Search Query
Report to Bing
View Your Performance Alongside AdWords
Reasons To Try Bing Ads Today
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Drive More Leads and Sales!
Easy to Convert Existing Campaigns
Very Easy to Manage to Cross Platform
Extend Reach of Your Campaigns
Diversify Your Lead Sources
Your Questions
38
Thank you for attending!
Don’t forget to sign up for a Free Trial of WordStream:
http://www.wordstream.com/ppc-free-trial
Or contact us directly: Larry Kim
http://twitter.com/larrykim
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