HOW TO MARKET ON REDDIT HOW TO MAXIMIZE YOUR UPVOTES AND GET TRAFFIC!
BASED ON A STUDY BY STANFORD
They studied the engagement levels of 132,000 Reddit posts to determine the optimal strategy
BEST TIME: LATE NIGHT & EARLY MORNINGTHE WEE HOURS ARE BEST - BETWEEN MIDNIGHT AND 8AM PACIFIC
MORE ON OPTIMAL TIMES
LUNCHTIME IS BEST FOR SUBREDDITS LIKE PICS, GAMING, AND ATHEISM
NICHE SUBREDDITS CAN BE VERY SPECIFICAS TO WHEN IS THE BEST TIME TO POST
THE ETIQUETTE OF REPOSTING
REPOSTING FROM “GIFS” TO “SPACE” IS A GOOD IDEA
REPOSTING FROM “FUNNY” TO “GIFS” IS NOT A GOOD IDEA
KNOW YOUR AUDIENCEUSE THE RIGHT TERMS AND COMBINATIONS!
CHECK OUT THIS DATA FROM THE STUDY:
A STUDY ON ABRAHAM LINCOLN
THIS PIC OF ABRAHAM LINCOLN RIDING A BEAR GOT BETTER OVER TIME
THE SAME IMAGE WAS SUBMITTED TO REDDIT 25 TIMES TO VARIOUS SUBREDDITS AND SEVERAL DIFFERENT TITLES
A STUDY ON ABRAHAM LINCOLN
ITS NEW HEADLINE ON THE 16TH POSTING GAVE IT A THIRD WIND
THE TITLE WAS SIMPLE:
“MERICA”
A STUDY ON ABRAHAM LINCOLN
IMAGE WAS FIRST SUBMITTED TO THE “PICS” SUBREDDIT UNDER THE TITLE “I’M NOT SURE I QUITE UNDERSTAND THIS PIECE” - IT GOT 62 KARMA POINTS
OVER ONE YEAR LATER IT WAS POSTED TO THE “FUNNY” SUBREDDIT WITH THE TITLE “MERICA” - IT GOT OVER 700 KARMA POINTS
A STUDY ON ABRAHAM LINCOLN
EACH IMAGE ON REDDIT WAS SUBMITTED AN AVERAGE OF 7 TIMES
REDDIT HAS A MEMORY - 45 DAYS. THE CHANCES OF NEGATIVE REACTIONS TO REPOSTED CONTENT IS MUCH MILDER AFTER THAT POINT
CONCLUSION
When submissions become successful, it is difficult to assess how much of that is due to the quality of the content, and how much is due to having used a good title, at the right time, in the right subreddit.
PRESENTATION BY WALLAROO MEDIAWALLAROOMEDIA.COM
Data from http://cs.stanford.edu/people/jure/pubs/reddit-icwsm13.pdfCat pic: http://mousebreath.com/wp-content/uploads/2011/11/cute-sleeping-kitten.jpgBaby pic: https://lh6.googleusercontent.com/-HnR2cCBkp2Q/UN0JanZmSwI/AAAAAAAAD_8/YKbvvB1uq28/s530/03-20-2002+039.jpgRepost pic: http://i.qkme.me/3pro1s.jpgAbraham: http://laughingsquid.com/wp-content/uploads/bear-lincoln-20110430-150122.jpgKarma pic: http://i.qkme.me/3okcgc.jpg