How to make your website launch really take off presented by Vicki Cole, Marketing Manager at Crafted

Ipswich-based integrated digital marketing agency

EASILYDIGESTIBLEDIGITALINSIGHT

“Nothing is more expensive than a

missed opportunity” - H. Jackson Brown, Life’s Little Instruction Book

Customers Prospects

Website launch Stakeholders Business

partners

Staff Future employees

Let’s make some noise Source: flickr.com/photos/usnationalarchives

What are your objectives? •  Drive relevant traffic to the site

•  Reach new audiences

•  Grow brand awareness

•  Show off what you do best

Make your wish list Source: flickr.com/photos/comedynose

Know your influencers

What’s your big idea? •  How are you going to stand out?

•  How are you going to make people care?

•  Could you create mystery and intrigue?

•  Could you make people feel special?

•  Should you offer an incentive?

What makes you special?

Tweets

Emails

Social media

LinkedIn

Industry press

Local press

It’s not just about news

We got opinionated

Drive site traffic

rise in visitors 92%  

Showreel views

654   video views

Reached new people

Twitter reach of more than 20,000  

Top tips •  Have a plan and a launch date

•  Make use of your existing channels

•  Get internal buy-in

•  Find and engage with your key influencers

•  Think beyond the press release

•  Use every relevant channel

•  Capture your data

•  What next?

Thank you