Download - How To Lose Followers and Alienate Fans- Not.

How To Lose Followers And Alienate Fans - Not!

WordWrite CommunicationsVisitPittsburgh | May 18, 2012

Follow us! #somepgh

@wordwriteprwww.facebook.com/

wordwritepr@paulfuriga

@justhollieg @emmasreallytall

How old is Twitter?

a. 8 years old

b. 3 years old

c. 6 years old

How long have you used Twitter?

a. 1-2 years

b. 3-4 years

c. Since day 1

d. What’s Twitter?

How do you use Facebook?

a. I post on behalf of a brand or organization

b. I only use Facebook for personal purposes

Developing content

• Social media should not be used as a bullhorn– A proper balance of

self/brand promotion, industry news and actual engagement with fans and followers is needed

– YES, actual conversations!

Key Takeaway – 1/3 Rule

#SM content should follow the 1/3 rule:•1/3 self promotion •1/3 industry/local news •1/3 engagement with fans and followers #somepgh

Content is King; engagement

is Queen. And, SHE rules the

Land! #somepgh

How to alienate your Twitter followers:

How to engage your followers

But how do I do all that AND my other responsibilities?• Social media calendars

– Themes for the month– Posts around holidays/

events/ seasons– Weekly feature

• Schedule– Hootsuite* (be careful with Facebook

posts b/c “share” is removed)

– Most industry news and self promotional posts can be scheduled

Key Takeaway• Use social media calendars and scheduling tools

to manage #SM time and balance content. #somepgh

So how do I know if I’m boring people?

• Content should vary across all networks– Don’t link accounts– Different network, different purpose.

Change content accordingly• Gauge interest occasionally

– Create a simple post that specifically asks for interaction

• Test, test, test!– You won’t know what your audience likes

unless you try.

Key Takeaway• Vary #SM messages across platforms

#somepgh– Listen – Use photos/ video – 80-90%– Mix it up – links, polls, video – Never rely on just one form of post– Change cover image and background

frequently.– Use “call to actions” in your posts. Active

verbs!

How would you word the post?

• It’s Groundhog Day, write a Facebook post to promote a Sheetz breakfast sandwich.

How they did it

How would you write it?

• Mother’s Day is approaching and you need to get people into your jeans store for a promotion. How would you craft your tweet?

How they did it

How would you post it?

• You are Coca-Cola and you are looking for a fun way to engage your Facebook fans this afternoon, what do you post?

How they did it

A few words about WordWrite . . .

• A PR firm with the most valued public relations model in the world (StoryCraftingSM).

• Combined 131 years PR, journalism and marketing experience among staff.

• A “small giant” built on guerrilla strategies:– Created our own “secret sauce” in StoryCraftingSM

– Use StoryCrafting to reposition us at the front end of the marketing value chain

– Smart application of complementary tools and processes (Hubspot)

Our gift to you…

• Visit www.wordwritepr.com/visitpittsburgh to download samples of our:– Annual social media calendar– Social media overview– “We’ve Gone Social” communication document

Helpful #SM resources

Thank you! Questions?

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