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Get HRCI Recert Credits

• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR

cert credits free.

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Our Panelists

Jessica Miller-Merrell@blogging4jobs

Jonnah Manning@jonahmanning

Shannon Smedstad@shannonsmedstad

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Message From the Moderator

Jessica Miller-Merrell@blogging4jobs

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What is Facebook Recruiting?

• Employment Branding• Jobs Feed• Talent Network• PPC or Targeted Ads • Promoted Posts• Candidate Database• Conversation

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Facts About Facebook

• Nearly 937 million users• US users account for over 69% of

total followed by Brazil, India, Indonesia, & Mexico• 300 billion photos are uploaded

each day • 2.7 billion likes daily

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Time Spent on Social Media

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Facebook Around the Globe

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Facebook Recruiting by Country

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Shannon, @shannon

Shannon Smedstad@shannonsmedstad

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Extending Your Brand on Facebook

• Understand Your Brand• Build Your Brand Library• Use Facebook to Tell Your Story• Engage Your Community• Measure What You Can

»First a little background info …

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•What do employees say?•What does management say?•What is the public perception?• Are the employer & consumer brand the same?•How do you currently communicate your brand?•How can Facebook help extend your brand?•What resources are needed?•How will you measure your activities?

Your Employer Brand

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Building Your Brand Library

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Telling Your Story

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Engaging Your…

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Measuring & Reporting

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Jonah, @jonahmanning

Jonnah Manning@jonahmanning

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Understanding the FB Ethos

• Be ultra non-spammy on Facebook. The same candidate that would respond in kind on Linkedin or Twitter might not like you “cold calling” them on Facebook.

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Search Backwards

• Start with alumni or college degrees like “Computer Science” vs looking for current titles

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Best Paid Sourcing Tool

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Some Candidates Load Full Resumes Within Branchout Profiles

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Best Free Tool

• Still Google X-ray

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Questions?

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Learn more about . . .

• Shannon Smedstad www.linkedin.com/in/shannonsmedstad

• Jonah Manning www.linkedin.com/in/jonahmanning

• Jessica Miller-Merrell at www.blogging4jobs.com

Statistics sources http://b4j.co/fb-global ; http://b4j.co/chck-fb ; http://b4j.co/fb-daily

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Get HRCI Recert Credits

• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR

cert credits free.