Download - How to Grow Your Business With Instagram featuring Sue B Zimmerman

Transcript

VIRAL CHAT #VIRALCHAT

WITH HOST

@POSTPLANNER AND SPECIAL GUEST THEINSTAGRAMEXPERT

@SUEBZIMMERMAN

THURSDAY, JUNE 18, 2015

HOW TO GROW YOUR BUSINESS WITH

INSTAGRAM

WHY DO YOU THINK #INSTAGRAM IS SO

POPULAR THESE DAYS?

WHAT DEFINES A #INSTASUCCESSFUL BRAND

OR BUSINESS ON INSTAGRAM?

WHAT ARE SOME WAYS BUSINESSES CAN GET

FOLLOWERS ON INSTAGRAM?

DO YOU HAVE A THEME FOR YOUR

INSTAGRAM? HOW/WHAT WOULD YOU

DESCRIBE IT?

WHAT KIND OF CONTENT IS EFFECTIVE FOR

BUSINESSES TO SHARE ON INSTAGRAM?

HOW OFTEN SHOULD BUSINESSES POST

CONTENT ON INSTAGRAM AND WHY?

#Instagram is a place to humanize your brand and build trust. http://bit.ly/AskSueB

Accounts that entertain educate engage and connect to you emotionally. @creativelive @thedrybar @sgsrawkstar

Authentically grow #Instagram followers via strong hashtags strategy & collaborating w/ brands who align with your values

I have many themes bc I have 6 accts but my reoccurring theme is my high energy fun w/ a nautical vibe

Post 2-3 x a day on my personal account @suebzimmerman & 1 day a day on @theinstagramexpert build trust and stay top of mind.

Often but not often enough to be spamming. One to two times a day I would say is good.

If you have great content post often.

Business need to humanize their brand show behind the scenes, celebrate employees, give a sneak peakContent that tells the brand story is what people want to see. Storytelling is where it’s at!

My theme is to serve as a heavy daily dose of inspiration to my very young, entrepreneurial audience. Quotes, lifestyle, etc

Instagram is popular because it’s so visual. We want to “see it to believe it” when it comes to a lot of brands, restaurants.

Instagram is so real time -- you have the ability to share what’s happening NOW. Other side -- people like to live vicariously.

#Instasuccess is when your brand communicates with the audience through visuals (which are more personalised).

An insta-successful brand is consistent. Instead of promoting, they SHOW you the value of their product/services.

The content that shows your brand has a personality and connects to the regular person. Keep them involved they’re your brand.

The theme every IG account should have. Sharing useful, fun, entertaining, and relevant content that users can enjoy!

Brands Can Grow Their Accounts By Building Advocates & Non Self Serving Content That Adds Value. Grow Through.

Teach your staff & followers to tag you in their shared IG photos.

TheInstagramExpert #viralchat

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