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Get PublishedThrough Crowdfunding
This webinar is for you if… You’ve written a book & want a publishing deal You’re considering writing a book
Why do you want to publish a book? Vanity Career
Options Traditional Self-publish Crowdfunding publishing platform
Crowdfunding: Pros, cons, pitfalls & processes What to expect My experience with BNBS crowdfunding
publishing platform
© 2014 Julie Howell Communications Ltd
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Who Are You?
• Bucketlister• Just for fun / Show my mum• Sense of accomplishment• Promote business• Share knowledge• Thought leadership• Position in market
All perfectly valid reasons
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Option Pros Cons
Traditional publisher(Penguin, Routledge, etc., etc.)
• Lots of support• PR machine• Money
• Wait to be discovered• Less control• Whims of publisher
Self-publisher(e-books, Lulu, etc.)
• Full control• Speed• Great if you’re web-savvy
• Less prestige• No PR support• Less chance of ‘success’
Crowd-funded publisher(BNBS)
• Great if you have a big following• Great if you love social media• Once target achieved you have a
great book deal, including some PR support
• You must be web-savvy• Your supporters must
be web-savvy• It’s HARD WORK!!
Publishing options…
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My Story
• I had no intention of writing a book. Ever.
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My Story
• I had no intention of writing a book. Ever.
• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).
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My Story
• I had no intention of writing a book. Ever.
• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).
• I met Murielle Maupoint of Live It Books.
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My Story
• I had no intention of writing a book. Ever.
• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).
• I met Murielle Maupoint of Live It Books.
• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!
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My Story
• I had no intention of writing a book. Ever.
• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).
• I met Murielle Maupoint of Live It Books.
• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!
• 6 months later, following the death of my grandmother, it struck me how proud she would have been had a written a book. So I got in touch with my publisher again.
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My Story
• I had no intention of writing a book. Ever.
• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).
• I met Murielle Maupoint of Live It Books.
• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!
• 6 months later, following the death of my grandmother, it struck me how proud she would have been had a written a book. So I got in touch with my publisher again.
• Timing was perfect. A new imprint of Live It Books was about to launch. I was invited to be one of the launch authors.
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My Story
• I had no intention of writing a book. Ever.
• I met someone who had just had his first book published via a 50/50 deal with Live It Publishing and he coerced me (‘Why haven’t you written a book, Julie?’).
• I met Murielle Maupoint of Live It Books.
• I wrote 12,000 words, didn’t like them, so DELETED THEM!!!
• 6 months later, following the death of my grandmother, it struck me how proud she would have been had a written a book. So I got in touch with my publisher again.
• Timing was perfect. A new imprint of Live It Books was about to launch. I was invited to be one of the launch authors.
• My target: 250 pre-sales in 12 weeks.
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Crowdfunding: how does it work at BNBS?• Crowdfunding covers the cost of creation, distribution, promotion.• BNBS works on principle that popular books will reach their target.
• The author submits a manuscript for consideration.• Manuscripts MUST be complete and copy-edited.
• If accepted by BNBS you are given a pre-sales target.• My target: 250 pre-sales in 12 weeks.
• You alone are responsible for promoting your book. • To do this you must create a cover, get reviews, write promo blurbs.
• If you miss your target nothing happens.• If you reach your target you get an international book deal.• BNBS does the rest.
• Supporter incentives: name in your book & get book early.
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Crowdfunding is VERY DIFFICULT• Who knows what crowdfunding is? (Kickstarter, Indigogo, etc.)• BNBS is more like JustGiving than Kickstarter.
• How many of your friends and contacts understand crowdfunding?• How many are willing to commit money online?
• People need to be reminded up to SEVEN TIMES (‘rule of seven’).• Can you handle rejection?
• Are you comfortable asking for help again and again and again?• How good are you at self-promotion and PR?
• Let’s look at my page on BNBS: https://britainsnextbestseller.co.uk/index.php/book/index/GetYourPublicSpeakingMojoBackForever
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FictionVs
Non-fiction
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My campaign
1. People who love you2. People who admire your work3. Your mailing list4. Social networks5. Press6. Big customers
How many will pre-order on merit vs How many will pre-order on relationship?
Will people pre-order based on a manuscript they haven’t seen?
Will people pre-order a book they won’t receive for months?
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My campaign
1. Video2. Blogging3. Writing
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Pitfalls
• Time it takes to promote your book• Steep learning curve • Create promo materials, e.g. video• Alienating yourself• Hitting a wall
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But if you’re successful…
• You will be a published author
• You will have a REAL publishing contract
• Your book will have an ISBN
• You’ll have achieved something most people don’t
• You will boost your profile
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How I did it…
• Relentless promotion via social media
• LinkedIn was crucial
• 155 supporters
• Final supporter bought 33 copies
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About meJulie HowellSuccessful Speaking & Confidence Coach(and author!)
My book will be published 12th September 2014 by BNBS(Available to pre-order on Amazon now!)
SPECIAL OFFER
3 x 1-hour coaching sessions (Skype)Usual price: £135SPECIAL OFFER: £99
CODE: BNBSWEB
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