How To Do It Room The Challenges and Triumphs of Building an
Entrepreneurship Program
Karen WidmarEntrepreneurship Educator
Northeast Wisconsin Technical College &
Amy Valente, MBA, PMPBusiness Faculty at Cayuga Community College
NACCE Fellow, Curriculum & Training
Background
The Entrepreneurial College Culture
Getting Started
Getting Started: Internal and External PartnershipsInternal Academics
Sub-plan of Business Management Required for Digital Photography Required for Viticulture and Enology
Multi-DepartmentBi--monthly meetingsArtisan Center Culinary/Incubator Kitchen
External Business/Leadership Coaching Workshops CDFI Referral PartnershipsTechnical Assistance
Networking with EDC’s
Supporting Entrepreneurship Students
Resources and Funding
Marketing Your Program
Recent LaunchAssistance Provided: • General business coaching • Focus group using PTA students • Financial, manufacturing and
legal resource guidance• Promotional strategy
development • Website, logo, and collateral
material review & guidance
Growth Initiative
Assistance Provided: • Interns “Biz Squad” Pilot – Graphic Design & Social Media Campaign• Logo and collateral material redesign • Review product and service mix • General business and management coaching • Business growth campaign development
Survive & Thrive
Assistance Needed: • Access to capital • Website & ecommerce presence • Management coaching • Systems, operations and HR development• Ongoing financial and bookkeeping support
Importance of Planning
Dean, CTED
Director, Entrepreneur/ Business Development Center
ERC Coordinator
Workshop Facilitators Startup
Coaches
Artisan and Food Processing Coaches
Entrepreneurship
Instructors
Account Executives
Business Coaches/
ConsultantsIncubator Manager
Support Staff
Staying Relevant
Top 5 Tips for Success
1. Create a Vision
2. Communicate your vision & relevance of entrepreneurship
3. Perseverance
4. Find Champions/Partners on campus and in community (No Lone Wolf)
5. Lead from the bottom
Highlights of the How To Do It Online CourseGoal: Provide community college educators, administrators and other stakeholders with information and ideas to create successful entrepreneurship programs at their community colleges.
Outcome: Each participant will create an Action Plan catered to your college that explains how you will implement Entrepreneurship education on your campus.
Objectives: Participants are expected to accomplish the following:• Consider how to implement the
entrepreneurial activity on their campus• Develop an plan of action based on their
community college’s goals
Learning Activities: • Six learning modules which are each one
week long. • Readings, videos, audio, interactive
discussions, activities, check on learning, and written assignments.
Highlights of the How To Do It Online Course
Module 1: Introduction to the Entrepreneurial College
Module 2: Entrepreneurship Education Unveiled
Module 3: Supporting Entrepreneurship Students (such as Phi Beta Lambda)
Module 4: Entrepreneurship: Myths & Challenges
Module 5: Funding the Entrepreneurial Agenda & Marketing Your Efforts
Module 6: Building Community Support & Staying Relevant
What is the Online Experience Like?
Learning Activities
Discussions
Asking Questions
Action Plan Development
Sample Participant Exercise
Take calculated risks
Generate creative ideas/partnership
s
Create better internal teams
Create better external
“products”
Challenge conventional
thinking
Respond to evolving needs
of its community
Delivering imaginative
offerings
Engaging experience for students, faculty,
administration
Achieving growth by
envisioning
1. Get into small groups (4-5 people). Consider the 10 qualities of an Entrepreneurial College:
2. Discuss with your group:• How is your college doing
today?• What can your college do to
become more entrepreneurial?
3. Share 1-2 ideas with the larger group.
Feedback from Course Participants"The 'How To Do It' course was the best experience I've had with a comprehensive course. I learned so much in this course. I have infused many of my lessons in my teachings and have gotten positive feedback, I have emails to prove it. I have begun my Entrepreneur campaign on campus. I have launched our Entrepreneur club for the students, I have begun dialogue with the foundation, all because of this great 'Take action' course. The ideas and strategies used simply pulls what you already have in you 'Out' and take you to the next level. Thank you for this much needed course." - Laura H. Manyweather, Los Angeles Southwest College
This course is amazing! This is just what I needed. - Kourt D. Williams, Ph.D., LACC
Thank you for a cool course and all your effort. I learned a lot and I am better prepared for working on further development of our program at HCC. - Andy Gold, HCCFL
How Do I Get Involved? Register on the NACCE website for the next available online course
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