Determining

your audience:

A worksheet.

Who is your target audience?

Where are they located?

How old are they?

Take these steps before beginning

your Facebook advertising.

LOCATION:Are your customers in a particular city or suburb? Write

down where your customers are located.

DEMOGRAPHICS:How old are your customers? What is their gender? Who do

they work for? What is their financial status? Write down

what your ideal customer looks like!

INTERESTS:List 3 broad interests that Facebook can target and then

list 3-5 other pages whose fans you would like to target.

BEHAVIOURS:Are your customers well traveled? Do they constantly use

social media on their mobile phones? Do they often attend

seasonal events? Write down your ideal customers

behaviours.

CONNECTIONS:Include or exclude people who like your page or friends of

people who like your page.

(As an FYI, you can only include connections to a page that

you manage). What pages can you connect?

Use this information

here to build your

target audience when

Facebook advertising.

Good luck!