Heather R Morgan| @HeatherReyhan|www.salesfolk.comHow to Create Personalized Emails at Scale
◆ Sales Enablement startup that helps B2B companies accelerate their sales
◆ HOW? We combine persuasive copywriting with game theory
◆ We 2-3x our clients response rates◆ Some of our cold emails have 38%
◆ Clients:
About
How do you write personalized cold emails for thousands of prospects?
#1) Understand Your Audience
#2) Uncover Your Audience’s Pain Points
#3) Demonstrate solutions to problems
Pro Tips for Killer Cold Emails
1) Focus each email on 1 idea
2) Discuss benefits, not features
3) Show - Don’t tell your value
4) Tailor your message with custom inserts
5) A/B test & optimize messages
Include Template and Stats????Email Template with 10% Response Rate
The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
What are you doing to ensure {!Company}’s sales team
maintains its competitive edge quarter over quarter?
The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value
We’ve helped companies like Dropbox and Granite Insurance
increase and maintain their sales team’s numbers by implementing
incentives across their sales funnel, and I believe the same concept could
work for {!Company}.
The Call to Action
• Incentivize
• Specific time or “When”?
When do you have time for me to share this quick idea with you?