How to create a toolbox for successful Open Innovation in your business area

– the WIN way

• In the contact between people

• In the meeting between companies

• In situations of need

• In creative meetings

• In unexpected situations

• In interdisciplinary meetings

When is business made?

WIN

• Water Innovation Accelerator

• Started in Nov 2011

• Mission; to bring new water products to the market

• Project at Ideon Open

• Water is an urgent area in rapid change

• The water market faces special challenges

• Area of interest to investors

• 19 partner companies

• 13 innovation companies

• Ideon Open is growing and represents a fruitful arena for WIN

• Support from ”Tillväxtverket”

• International collaborations, e.g. with TAG

WIN today

Areas of activity

– Drinking water

– Waste water

– Infrastructure

– Measuring

– Energy

• Doing business

• Creates new businesses from innovation

• Inspires to new thoughts and mindsets

• Arena for new products and new businesses

• Creates alliances

• Adds new energy to processes

• Increases the speed of change in the water area

• Push new ideas into the market

The purpose of WIN

PARTNERS:

WIN innovation companies

• Orbital Systems AB

• Fuel Pellets Technology

• Nano Track AB

• Smaksatt vatten

• Toxicitetsmätaren

• OneWell

• Serstech AB

• Adept Water Technologies

• Anolytech AB

• Watersprint

• Flocell AB

• Nanosep

• Chromafora AB

Project Grease reduction

Borgarskolan, Malmö, Sweden

2014-03-17

The drivers for partners and innovative companies

• Common area of interest

• Market in fast change - innovation an important success factor

• Inspiration through cooperation across boarders

• Easier and faster way to market

• Need for new products in the business area

• Interaction between innovation companies and partners

• Time to try new approaches!

Terms for innovation companies

• 1+1 year (or shorter if possible)

• Hands on business development + partner support

• Direct access to market know how and networking

• Very early feedback from, and collaboration with, the market and customers

• International focus and connections to Venture Capital

Open Innovation according to us

• A model for quicker innovation

• Different levels

– network/cluster- e.g: WIN

– company- e.g: Inwido, Tetra Pak……..

• Open sessions -- were members meet (management level)

• External resourses into the process

• Acts directly on market preferences

• Is driven by the business people in the company

Toolbox

• Business coaching

• Market feedback

• Managing partner assets

• Technical verification

• Test beds

• Financing advice

• Fairs

Activities

• Meetings – Presentations+ needs and wants from innovation companies

– Discussions about the new posibilities

– Plenty of time for networking

• Seminars

• Test bed meetings

• Joint exibitions at relevant fairs and meetings

• Study tours

• Speed mingling

Results – Orbital Systems

• Initial tests

• Market refocus

• Customer testing

• Credibility

• Financing

• Access to municipal market

• Going global

Results – Fuel Pellet Technologies

• US company established in Sweden

• MD

• Municipal cooperation

• Credibility

• Orders

• Securing raw material availability

• Municipal deal

• Pharmaceutical remains

Conclusions

• A general model

• Suits many different business areas

• Quick process

• Market driven

• Powerful tools

• Always results

• Interdisciplinary

• Set up is an important success factor

Questions?

Patrik Söderlund patrik@win.ideon.se +46 709 184 131

Maria Sätherström Lantz maria@win.ideon.se +46 709 999 774

Thanks!