Kit Seeborg | WebVisions PDX 2012

PICK ME!CaTCHinG THE CUr aTOr’S EYE

The curator is an editor who sorts through the content to find the information

relevant to a company and/or its audience. Curators are not content creators. and this

is where the challenge lies for thought leadership.

Scott GillumForbes Jan. 6, 2012

CONTENT DESIGN CONTEXT

SELECT!

Originality

Typography

layoutColor

length Error-Free

StyleimagesText

SlideShare Home Page

Pinterest - DiY Curation

CaTCH THE CUraTOr’S EYE...HOW TO

1Make your content easy to find

2Follow trends

“Top Trends” lists = Curation Candy

http://trendwatching.com/briefing

3avoid the echo chamber

4Create bite-sized versions

What the curator sees...

anatomy of the Perfect landing Page

PUNCHY!5Choose your title wisely

Jenny twitter ppt final v.2

NOT SO MUCH

6Tell us a little bit about yourself

7Make your content easy to share

easy to share

CaTCH THE CUraTOr’S EYE...HOW TO1 Make content easy to find2 Understand trends3 no echo chamber4 include a bite-sized version5 Choose your title wisely6 Tell us about yourself7 Make it easy to share

THANK YOU!Kit Seeborg

kit@seeborg.com@zsazsa @slideshare@bumpertunes

Slidedeck designed by DaviD CranDall david@BrandSuperPower.com