BLOCK SEMINAR
Stochkolm, Date..
Environmental drivers for business:
How to capture the energy efficiency opportunity?
Carlota, Marieke, Vanessa, Dantek, Tomek, Silwerek
Our Challenge:Environmental drivers for business: How to capture the energy efficiency opportunity?
Our Approach:- Strategic Marketing- Client Perspective - Concrete Solutions
Introduction
Table of Contents
Stochkolm, Date..
Regulation
ABB
SIEPC
END CUSTOMEREND CUSTOMER Politics
The Stakeholder Map
End Consumer: Commercial & Residential
End Customer: Utilities & Industries
C02 Emission: A real Opportunity
E.E is best response to rising CO² emissions
Other solutions like Renewable and Nuclear are opportunities for ABB
Renewables Growth
Generation from renewabes will double within 20 years
EU Regulatory Trends in the Energy Market
Action Plan for Energy Efficiency (2007-12)
20% reduction in energy consumption by 2020 & Target of a 20% share of renewable energies
• Swedish national target is set at 50% renewable energy
Under revision
Europe’s Energy Regulations
Most Important Regulators
Most important guidelines
Council of European Energy Regulators (CEER)
European Regulators Group for Electricity and Gas (ERGEG)
PESTEL Analysis
Porter’s 5 Forces
5 Forces: A framework that determines the competitive intensity and therefore attractiveness of a market; attractiveness refers to the overall industry profitability potential
5 Forces
ABB SWOT
ABB reduces losses on the entire energy chain Solutions for every business actor on the energy market Real potential for premium products
ABB E.E Innovations Reduces Losses at Every Stage of the Energy Chain
Customer Analysis
Utilities Energy intensive industries
Overview
• Engages in the generation, transmission & distribution of electricity• Utility major concerns: reliable service, regulation & long-term investments
• Energy represents 5-15% of production costs = 37% of global primary energy consumption
Trends • Rising energy prices • 20% higher Energy demand in 2030 compared to 2005 • Distributed Energy Resources (Smart Grids)
Drivers• Energy Efficient Incentives (white certificates)• Competitive pressure to minimize overall production costs• Reduce vulnerability to high and volatile energy prices• Increasing environmental and E.E regulations and goals• End consumer demands
Barriers• Costs and investment barriers• Informational barriers• Network reliability & data security• Lack of ICT capabilities• Lack of common standards & protocols
• Costs and investment barriers• Informational barriers• Internal organizational barriers• External organizational barriers
Recommendations
A Holistic Approach to Energy Efficient Marketing: Taking a Bigger Stake in Client E.E Initiatives
2. Strategic Partnership with
Investors
3. Strategic Partnerships with
ICT
1. Proactive E.E Solutions
•Capital Availability•Risk Reduction•Barrier Removal
• Business Solutions
• Cross divisional • Client Education• Client involvement
• Core Competency• Security Concern• Privacy Concern• Barrier Removal
Recommendation 1: Proactive E.E. Solutions
Recommendation 2: Energy Efficiency Investing
E.E Products
Financing
Partnership
• $170 bl/y globally invested in “energy efficiency”• $160 bl/y “untapped efficiency markets” in US
(McKinsey & Co)
Recommendation 2: Strategic Partnerships with Investors
Recommendation 3: Strategic Partnership with ICT
The Future of ABB
ABB Will…
• Act as a proactive champion for the Energy Efficient Future
• Build bridges between E.E stakeholders
• Be THE Smart Grid Innovator
THANK YOU! QUESTIONS?
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