HOW TO BUY A DIAMONDPrestige Jewelers Sales Meeting Sales Presentation
THE 4 C’S DETERMINE DIAMOND GRADE VALUE
Cut Refers to a diamond’s reflective qualities, new its shape Angles and number of facets determine how diamond reflects light
In well-cut diamonds, light enters from the top, reflects from one side to the other and exits out the top.
In poorly cut diamonds , light enters from the top and “leaks” out the bottom.
Clarity Refers to a diamond’s color (or inclusions)
Internal air bubbles Surface cracks
Diamonds range from flawless (no inclusions) to include 3 (flaws visible to the naked eye)
Color Refers to a diamond’s color
Colorless is most valuable , reflecting the most light Graded on alphabetical scale from “D” (Colorless) to “Z” (traces of yellow or
brown) Fancy color diamonds do not color this rule (i.e., blue, yellow, pink diamonds)
Carat Refers to the unit of weight by which a diamond is measured The greater the carat weight, the more expensive the diamond ( all other
characteristics being equal.
DETERMINING A DIAMOND’S QUALITY
Microscope / Loop A microscope or jeweler’s loop (10x magnifying
glass) will show any inclusions in a diamond. Diamond Tester
Uses light to verify that the diamond is real Does not guarantee quality of stone, just
authenticity Certification
Certifies the quality of a diamond Certificates should come from a reputable
source Certificates could cost up to $200
BUYER BEWARE OF “TREATED “ DIAMONDS
Filled with glass to enhance clarity Treated with heat to enhance color
Used to turn yellow or brown diamonds into a fancy-colored
Color may change over time Painted for color to offset yellow color
Wears off quicklyEasily detectable
CARING FOR DIAMONDS After you purchase a diamond, be sure
to care for it so that it does not get scratched or damaged. Remember, diamonds are brittle and can crack if banged. Diamonds should be stored separately so that they do not scratch other pieces of jewelry and do not get scratched . Finally, when a diamond needs to be cleaned, use a jewelers polishing cloth or bring it to your jeweler.
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