Boost Adoption &

Engagement with

Content

1

@DevinEmil

y

&@DannyWong119

0

Building A Customer-Centered

Company

2

Listen. Learn. React.

3

Turn Customers Into Ambassadors

Credit: Starbucks Instagram 4

Remember…

It’s not about never making a mistake. It’s

about how you handle the mistakes you

will make.

5

6

Blogging With A Purpose

Credit7

1. How-to’s

2. User-sourced topics

3. Thought leadership

4. Case studies

5. Reports: Newsworthy & Shareable Data

Educational Content Wins

8

1) How-To’s

• Keep it simple

• Educate on your product & category

• Build and develop users’ skills

lowesfixinsix.tumblr.com

9

2) Crowdsourced Topics

• Find out what your users struggle with

• Source from your knowledge base

• Don’t be afraid to ask

Credit10

3) Developing Thought Leadership

• Critically analyzing your industry

• Speaking, especially about the boring stuff

11

4) Case Studies

• Easy to reference. Quantifiable results.

http://go.shr.lc/1l2PrVS

12

5) Reports: Making Data Sexy

• Shareable Content

• Newsworthy

13

Lifecycle Emails

Credit 14

Educate

EngageUpsell

Share

Benefits of Lifecycle Emails

15

Drop Some Knowledge

• Provide helpful content when and where

your user needs it

• Speak their language

• Set expectations

• Be available

• Get creative

16

Abandonment is the least of your

problems…

• Leave a bad review

• Socialize their discontent

• Recommend competitor

products

17

What you can do

• Produce awesome FAQ’s

• Get creative about how you educate

• Screenshots are your friend

• Videos!!

• Share your helpful content

• Be proactive

• Design with the user in mind

18

19

20

Survey Says…

21

Your Toolkit

1. Knowledge base

2. Blog

3. In-app messaging

4. Email

5. Surveys

Credit22

Let’s be friends!

Credit 23

@DevinEmil

y

@DannyWong119

0

&