Download - How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

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Page 1: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Mobile SEO& Page SpeedCindy Krum, MobileMoxie

Page 2: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Cindy KrumCEO & Founder,

MobileMoxie

[email protected]

720-231-7277

Twitter/Skype: Suzzicks

2 Months Free MobileMoxie Tools with This Promo Code:

SMXWEST2014www.mobilemoxie.com/register

Page 3: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Understanding Your Options

HTTP Header ‘varies:

user-agent’’

Multiple Urls

• Redirection to ‘m.’

• Bi-Directional Annotation

One Url

• Responsive Design

• Selective Serving

Page 4: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Varies: User-Agent

• What does this do and how does it work?

• Which mobile pages/sites need this setting?

• What problems could that cause for your CDN

• How do you get around CDN concerns?

• What should you do if can't set this up on your server? How will it impact SEO & mobile rankings?

Page 5: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Top Google Mobile

Rankings

Mobile Ranking Signals

Google Says Explicitly

-Bi-Directional Annotation

-Redirection to an ‘m.’ Subdomain

-HTTP Header: ‘vary: user-agent’

-No Side-to-SideScrolling

-No Broken Content

-Quick Page Speed

Google Indicates

-Optimized Above-the Fold Rendering

----Necessary JS Inline

----Necessary CSS Inline

-No Flash

-Efficient CSS Selectors

-Deferred Loading of JS

-Appropriate Font Size

Page 6: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

What is Broken Content?

• Flash

• Popups

• Hover Effects

• Sideways Scrolling

• Tiny Font Sizes

• Tiny Buttons

• Device-Specific Content

• Slow Pages

Bounce Rate –Likely ‘Mobile Bounce Rate’

Page 7: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Why is Page Speed Important?

Hurts Crawl

Efficiency

Fewer Pages are

Indexed

Slows the Crawler

Bad on Mobile

WiFi

Worse on Mobile

3G

Hurts UX

Page 8: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Here is the Problem

Page 9: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Responsive DesignTends to be Slow

But….

Google Prefers Responsive Design

But…

Google Prefers Fast Mobile Pages

Page 10: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

So How Do You Speed Up Responsive Design?N

orm

al S

tuff Design for Mobile

First

Remove Unnecessary Code

Minimize File Size

• Compress all JS, CSS, HTML

• Minimize all JS, CSS, HTML

• Send Sized & Compressed Images

Ad

van

ced

Stu

ff Consolidate DNS Requests

Optimize Load Order

• Inline JS and CSS for above the fold content

• Put small images and layout elements into Optimized CSS Sprites

• Defer or asynchronously load JS content below the fold

Page 11: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

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Page 12: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

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Page 13: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Google Tools Give Different Results

Page 14: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

UX Beta Elements May Come Into Play in the Algorithm

• Screen-Width/Viewport Settings

• Font Sizes

• Tap-Target Sizes

• Language Attributes (Send in HTTP Header)

• Unused CSS & Efficient CSS Selectors

Page 15: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

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Page 16: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie
Page 17: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie
Page 18: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Closing Strategy Notes

– Load Time is Super Important for Mobile SEO & Usability

• All Mobile Architectures Need Good Load Time

• Use Tools To Find the Opportunities

– Considering a mixed or staged approach, depending on page content and objective

• 'M.' product pages/PPC landing pages

• Responsive blog, search & navigational pages

• 'Varies: user-agent' server setting on everything

Page 19: How Page Speed Affects Mobile SEO by Cindy Krum of MobileMoxie

Cindy KrumCEO & Founder,

MobileMoxie

[email protected]

720-231-7277

Twitter/Skype: Suzzicks

2 Months Free MobileMoxie Tools with This Promo Code:

SMXWEST2014www.mobilemoxie.com/register