Giving small business owners the insights to make better decisions,
and the tools to deliver
Home Services Category30MM Service Pros in N. America• $640B in annual revenue1
• $64B in annual ad spend2
1. Amazon, 2. BIA Kelsey, 3. Freshlime
$40B/yr spent on customer churn
Dru Morgan – The Window DudeFormer Wall Street Banker(& FreshLime Customer)
What ServicePros Believe
“More than any other service, FreshLime has helped me improve my relationships with current customers
and keep them coming back.”
What TheirData Shows
80% REPEAT 20% REPEAT
The $40 Billion Churn Problem
• 15-25% of leads convert to a job• 80% of new jobs will never
re-book with the same Pro(a $40B churn problem)
• Consumers are more likely to start a new search
• Hence, the rise of marketplaces• Collectively impact = 3%• Focus on turning one-time jobs
into lifelong customers
BIA/Kelsey reports that Service Pros (HVAC, carpet cleaners, etc.) are spending over $64B each year on leads and marketing.
Economics of Engagement
1 Job 2 Jobs 4 Jobs Revenue $200 $400 $800
CPA $100 $100 $100
Service Costs $50 $100 $200
Profit $50 $200 $500
Increase in profit 4x 10x
Repeat appointments can generate 4-10x the profit
FINALLY a solution that gives Service Pros the data and insights to do something about this massive churn problem.
TARGET $249
TRANSACT 0.5%
DATA AGGREGATIONQBOAPPPAPER
INSIGHT $99
Monitor Visualize Collect
Acquire Engage
Visi
bilit
y &
Tra
nspa
renc
y
Actionable Insights That Empower
FreshLime brings transaction data to life through visual dashboards that deliver actionable insights which enable Service Pros to better
connect with their customers and become more profitable.
Actionable Insights That Empower
FreshLime brings transaction data to life through visual dashboards that deliver actionable insights which enable Service Pros to better
connect with their customers and become more profitable.
Actionable Insights That Empower
FreshLime brings transaction data to life through visual dashboards that deliver actionable insights which enable Service Pros to better
connect with their customers and become more profitable.
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