How Coachella MakesAn Exclusive Brand
More Accessible
David J. DealInstagram/davidjdeal
How do you make an exclusive brand more accessible without hurting your mystique?
Coachella extends its own elite brand with digital
Coachella is an exclusionary event for the affluent
But you can experience Coachella without being there
The Coachella livestream spreads the brand everywhere
And takes you up close and personal
There’s an app for that in Coachella
The livestream helps you create your own visual stories
Coachella creates social TV
Everybody wins
Other events take you backstage with digital
What’s next: monetizing the digital experience
Thank you David [email protected]
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