Religion41.8%

Education5.6%

Public Benefit3.3%

Social Services21.2%

Animals5.1%

International2.2%

Health14.1%

Arts & Culture5.7%

Environment1.1%

Canadians donate585% moreon #GivingTuesdaythan an average dayin the year

[

#GIVINGTUESDAYCA MARKS THE OFFICIALOPENING OF THE GIVING SEASON IN CANADA

Canadians makeover a third (35.2%)of all donationsin December

THE HOLIDAYS ARE TRADITIONALLYA CRITICAL TIME FOR CHARITIES

WHERE DO CANADIANSDEVOTE THEIR DOLLARS?

AND, EACH YEAR, GIVINGTUESDAY INSPIRESMORE CANADIANS TO GIVE BACK

How charitableare Canadians?

2012 20131st GivingTuesday

in Canada

INCR

EASE

IN D

ON

ATIO

NS

2014 2015 2016

+169%+74% +32%

$

$

2016 IS SHAPING UP AS ANESPECIALLY GENEROUS YEAR

25%more dollars

donated

58%more new

monthly donations

24%more donors

ACROSS CANADA, CANADIANS AREGIVING MORE ONLINE THAN EVER BEFORE

The 4th annual #GivingTuesdayCAis on November 29, 2016

* Donations through CanadaHelps (2015)

* Donations through CanadaHelps over past decade

* Donations through CanadaHelps made tocharities in a single category (2016 YTD)

* Donations through CanadaHelps (2015 vs. 2016 YTD)

* Donations through CanadaHelps 2016 YTD vs. 2015

Dec 1st

GivingTuesday

AverageDay

Yellowknifersmake highest

average donation:$200.73

Donationsup 35% in

Quebec City

PEI sees largestprovincial spike in

donations: 48%

Ontario givesmore than anyother province $29,488,213

Donationsup 34% in

Newfoundland

Torontoniansmake the most

donations: 72,259

Victorians givemore per citizenthan any other

city: $14.34

Saskatoon is citywith largest liftin giving: 58%

Nova Scotiansdonating

36% more

Donationsclimb 57%

in Saint John

Yukon donatesmore per citizenthan any otherprovince: $7.05

Edmontonsees a 35%increase indonations

Winnipeggersgiving 50%

more

$?

CANADAHELPS: A CHARITY HELPINGDONORS AND CHARITIES

DONATE TO A CHARITY YOU CARE ABOUTTODAY AT WWW.CANADAHELPS.ORG

No matter how you chooseto donate, every dollar counts.

Make 2016 the best giving season yet.

Over

17,000registeredcharities

rely on CanadaHelpsto fundraise online

More than

1.3 MillionCanadians

have donated usingCanadaHelps

Over

$650 MillionDonationsto charities acrossCanada in the past

16 years

DONATE

WAYS CANADIANS CAN GIVE

Securities & Mutual FundsDonations up 190% year over

year in this area.When you donate securities directly through CanadaHelps, your capital

gains aren’t subject to tax.

Peer Fundraising Now represents 11% of total

online giving.Create your own fundraiser for charity or

join a charity-led walk, run or other "thon".

Monthly DonationsNow represent 23% of

all online donations.Charities love monthly donations asthe predictable income allows them

to plan better.

Tax BenefitsLess than 1 in 4 Canadians claim

their charitable donations.Visit www.canadahelps.org/taxtime

to calculate your estimated tax credit.

DECEMBER