Public Relations
The practice of managing the spread of information between an individual or
an organization and the public
5 Function
s
Press relations
Product Publicity
Corporate Communicatio
nsLobbying
Counselling
Marketing Public Relations
• Launch new products• Influencing specific target groups• Defend products that have encountered public
problems• Building favourable public image• Creative PR affects public awareness at a
fraction of cost of advertising
Tools in Marketing
PR
Publications
Events
Sponsorships
NewsSpeeches
Public Service
Activities
Identity Media
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