How big will the cloud be?

Patrik Svensson

History of the concept

• 1960, John McCartyg ”computation might someday be organized as a public utility”

• Eric Schmidt, Ex-CEO of Google, gave the concept full exposure in 2006...

How is the cloud ”defined”

Simple APIs

Anything as a service

Agile On/OffCapex to Opex

Software as a Service (SaaS)

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

SalesForce (CRM)NetSuite (ERP)

Google AppEngineAmazon SimpleDB

Amazon Elastic ComputeAmazon Elastic MapReduce

SaaS view...Magento Go

”live”...

Basic site up and running in ”hours”

E-Commerce administration ...

Huge Community that build extensions

for ”anything”

E-commerce front-end looks ok...

PaaS view

IaaS viewAmazon AWS

”live”...

S3 stores output from job

”A little Test” is a Hive log parser

program

EC2 setup with machine instances to

process the job

Elastic MapReduce

parallelized the job

Everything/everyone is in the cloud already?

Cloud

Various business models are being tested...

Source: Forrester, ”Sizing the Cloud”

SaaS will dominate the cloud - Cloud is a 250 billion USD market in 2020- SaaS will be 80% of the public cloud - SaaS will be ~50% of the overall cloud market)

Source: Forrester, ”Sizing the Cloud”

Cloud market vs Total IT spend

- Cloud market is today 1% (30-40 BUSD) of total IT spend 5-10% of total IT spend in 10 years