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Page 1: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

How to makebig things happenwith small teams

Jason Fried, 37signals

Page 2: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Reducing mass

Making things manageable

Lowering cost of change

Managing debt

Page 3: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Small has big advantages

Page 4: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

The customer is closer

Less distortionLess middle/muddleEveryone on the front lineChange is easier

Page 5: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

The right people

Page 6: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Passionate and happyWell roundedQuick learnerGood writerTrustworthy

Page 7: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

I’ll take someone happy and average over a guru who is disgruntled and frustrated.

Page 8: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Act your size

Page 9: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Less formalitiesLess massLess fear

More flexibilityMore changeMore freedom

Page 10: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Embrace constraints

Page 11: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Less people, more powerLess money, more valueLess resources, better useLess time, better time

Page 12: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Build half a productnot a half-ass product

Page 13: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Say no by defaultListen to the productIgnore details early onImprove what you haveDecisions are temporary

Page 14: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Build Less Software

Page 15: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Lower cost of changeLess room for errorLess support requiredEncourage human solutions

Page 16: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Give people just enough to solve their own problems their own way.

Then get out of their way.

Page 17: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Get Real, start with the UI

Page 18: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

There’s nothing functional about a functional spec.

Page 19: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Start designingStart prototypingStart experiencingStart changing

Rinse and repeat

Page 20: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Make most decisions JIT

Page 21: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

ScalabilityAdmin interfacesBasecamp billing example

Page 22: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Make decisions when you have real information.

Page 23: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Next most important thing

Page 24: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Is this it?If not, what is?Are we doing it?If not, why not?

Page 25: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Celebrate small victories

Page 26: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

IterateCelebrateIterateCelebrateIterateCelebrate

Page 27: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Feel the hurt

Page 28: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Builders support itChefs become waitersShared annoyance

Page 29: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Publicity amplifiers

Page 30: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Feature foodPromote through education30-day major upgradeTransparency = TrustBloggle

Page 31: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Reducing mass

Making things manageable

Lowering cost of change

Managing debt

Page 32: How big things happen

Presentation Copyright© 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Any questions?

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