The first physical location ad network
The State of Beacons
LocationX
Presented by LocationX Corp
Mark Kapczynski, CEO
No more lighthouse references, please
The beacons are coming…the beacons are coming
Total
Retail
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
E2014 E2015 E2016 E2017 E2018
Thousan
ds
Source:BIIntelligenceEs mates
FORECAST:USBeaconInstalledBase
CAGR=246%
WeAreHere
Retail analytic providers Beacon manufacturers Location data companies Mobile marketing tools Payment providers Consulting firms
The current beacon landscape
Beacon research suggests
positive trends
Privacy concerns limit consumer engagement
50%
61%
67%
69%
0% 20% 40% 60% 80% 100%
YoungChildrenWithSmartphonesCanBeTrackedWithoutParentalConsent
RetailersWillUseTheDataToTheirBenefit—NotMine
ItFeelsLikeSpying
IDon'tTrustRetailersWithMyData
Source:OpinionLab
USConsumers'BiggestConcernsWithIn-StoreTracking
So where do we go from here?
You are
what you
repeatedly do - Aristotle
“
The people you want to engage with carry their mobile devices throughout their day. How well do you know what they do in the physical world, and when to best serve their needs?
Helping brands better
understand and reach their
audience
Mobile Consumers
Apps
Location Beacons
LocationX is at the point of intersection Helping brands make better decisions
LocationX provides a
“cookie” for the
physical world
Collect data
We collect actual location data from consumers: precisely where they have been or where they are
1
C A B
Build and segment audiences
Consumer profiles are created. Data aggregated by various accurate behavioral segments that brands can target.
2
Commuters Students Restaurant goers
Bar goers Grocery shoppers
Behavioral segments can be cross-targeted against demographics.
Reach and prompt to act
Brands reach and engage their audiences through offers and a variety of advertising channels
3
Mobile native ads
Web ads desktop & mobile
Push notifications
Measure effectiveness
The accuracy of our data stems from aggregating actual consumer behavior. Extended capabilities through partnerships with major data matching, enrichment, attribution, and retargeting companies.
4
Attribution Analytics Scale Retargeting
Mark Kapczynski CEO • 4+years as VP of
Strategy and Corporate Development at Experian
• Forged strategic business partnerships across markets
Cyprian Cieckiewicz CTO • Designed software for big
data company Acxiom • Implemented tracking and
analytics mobile software SDK used by Evernote, Adobe and GE
Team
Alan Edgett Product Leading industry expert
on real-time bidding and data analytics
Served as Sr. Director of Product Strategy at Experian
Ben Bloch BD & Marketing • 15 years at IBM in senior
strategic sales and emerging vertical markets business development
Mark Kapczynski
CEO/Founder
310-980-6541
www.locationx.io
www.appstore.com/beaconfeed
Contact
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