Retail Search ExchangeAccelerate Your Sales
www.hooklogic.com/retail
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What Is Retail Search Exchange?
How Is RSX Different Than Other Advertising Programs?
Who Should Advertise Through Retail Search Exchange?
Which Retailers Participate In The Network?
How Are My Ads Displayed?
How Do I Measure the Performance of My Ads?
What Does It Cost?
How Do I Set Up My Campaign?
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Table Of Contents
3What Is Retail Search Exchange?
Target Active Shoppers Accelerate Sales View Real Attribution
HookLogic’s Retail Search Exchange, “RSX,” is a performance marketing platform for brands.
Through partnerships with the world’s leading retailers, HookLogic enables brands to promote their
products to millions of active-category shoppers and measure attributable sales.
Retail sites are the trusted, go-to source of
information for shoppers looking to make
purchase decisions.
Until now, brands lacked visibility into the
sales that ecommerce advertising generated.
RSX delivers closed-loop attribution of
actual transactions.
The first page of search results represents 91%
of all product pages ever viewed by shoppers.
With RSX on desktop and smartphones, you can
drive sales everywhere the shopper is.
Retail Sites
2/3 of shoppers’ starting point
Search Engines
1/3 of shoppers’ starting point
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Retail Search Exchange is a more efficient and higher performing alternative to Product Listing Ads from
Google and Amazon’s Product Ads, as well as impression-based advertising solutions. Here’s why:
Consumers shopping on retail sites are ready to make a
purchase. Research has shown that more than half of
online shoppers start their shopping process on retail
sites – not search engines.
The average shopper visits more than 5 retailers
during their shopping process. Our platform gives you
a chance to follow the shopper as they browse across
our network, and appear on the first page of search
results no matter which network site they land on.
No copy, no creative, and no SKU feeds needed.
All you have to do is fund your account, select the
products you want to promote, and set bids.
Our partnerships with retailers allow us to update
your product and pricing information automatically, in
real time. Feed problems are a thing of the past.
Customers that click on your ads are taken to the
product page for conversion, just as they’re used to. All
Retail Search Exchange ads click in.
Tired of paying for clicks and never knowing the actual
impact on sales? Through our partnerships with our
retailer network we able to report on conversion results
through actual sales.
Ads appear right in front of active in-market shoppers
Implemented across an entire network of retail sites
It’s easy to get started
Product info and pricing are automatically updated
Facilitates shopping
Measures advertising returns through to sales
How Is RSX Different Than Other Advertising Programs?
5Who Should Advertise Through Retail Search Exchange?
Active product categories include:
Apparel Health & Beauty Office Supplies Toys & Baby
Consumer Electronics
Home Goods Sporting Goods And more!
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The HookLogic network influences over $2 billion in transactions every month — reaching as many
shoppers as Amazon. Our retailer partners include:
Which Retailers Participate In The Network?
...and more!
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...and more!
How Are My Ads Displayed?
Your Product Ads are displayed as product listings or featured products on the websites of retailers
participating in the Retail Search Exchange network. Sample ad placements include:
MobileEverywhere
Product Detail PagesCross-Sell And Conquesting
HomepageBranding And Discovery
Browse And Search ResultsActive Consideration
RegistriesPoint Of Entry
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Sales: This section of the report provides information relevant
to the number of sales and value of returns generated from
the program.
Quantity: The volume of product sales which can be
attributed to your Product Ads.
Revenue: The value of your product sales which can be
attributed to your Product Ads.
Return On Ad Spend: ROAS is the ratio of revenue
generated to the amount spent promoting your products
across our network.
You can visit the Reporting section of Retail Search Exchange at any time
to view the performance of your programs. By connecting directly to the
online shopping carts of our retail partners, we’re able to directly attribute
sales to ads, providing a clear view into program impact and Return on Ad
Spend (ROAS). All measures are reported at the brand level, but can also be
broken out by product category.
How Do I Measure The Performance Of My Ads?
Reporting information includes:
Impressions: The incremental shelf space that your products
gained with the program.
Cost-Per-Click: CPC is the price you pay each time someone
clicks on an ad featuring one of your products.
Spend: The total cost for the clicks that occurred.
Clicks: The total number of times customers clicked on ads
promoting your products.
9What Does It Cost?
Retail Search Exchange is a pay-per-click bid model, so you are only charged when customers
click on your ad. You have complete control over your maximum cost-per-click and your daily
budget. CPCs range between $0.25 and $3.00 depending on your product category.
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Getting started is easy. If you sell through any site in our network of retail sites, your SKUs and product
information are already on our platform – there are no complicated files or catalog uploads to deal with.
All you have to do to start your first campaign is:
STEP 1Determine Your Investment Level
STEP 2Select Your Product Categories
STEP 3Go Live Within 24 Hours
Want to see what Retail Search Exchange
can do for you? Contact us today:
Then fund your account. You’ll
choose what CPC you want to bid
for each SKU. We accept PayPal
and all major credit cards, and
we also have a direct bill option.
Deposits are immediately available.
Our ad delivery engine will serve
optimized ad placement
across the network.Get Started
www.hooklogic.com/retail
How Do I Set Up My Campaign?
Detailed reporting is available the
same day, with actual transaction-
based online attribution.
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