Home Away from HomeThe premiere online housing tool for international students
Kristina Killian
Floyd Won
Our VisionA comprehensive tool that not only helps
international students find a home away from home that fits their specific needs, but also gives them a sense of security in their housing decisions.
OpportunityFall 2005 Graduate Enrollment by Citizenship
1154534, 84%
221878, 16%
US Citizens &PermanentResidents
Non-US Citizens& TemporaryResidents
Market
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2004/05
2005/06
States with Most International Student Enrollments
Features Choice of native language Choice of school Information about apartments:
Rental rates Availability Leasing terms Floor plan Pictures & 360° view Apartment amenities Community amenities Demographics Included utilities
More Features Apartment rating from international students Apartment location
Distance to campus School shuttle service Link to map Points of interest
Apartment safety rating Blog Roommate finder Links to resources Job Aids
Competitors www.apartments.com www.rent.com www.apartmentguide.com www.equityapartments.com www.roommates.com Craig’s List
Benefits Comprehensive list in one place Information specific to university Native language option Understanding the system of housing Customized Interactive site Geared specifically towards international
students, faculty, & staff
System
UserInformation
ApartmentProvider
Information
UniversityInformation
ApartmentSearch
InternationalStudent
ApartmentManager
User Information
UniversityInformation
ApartmentProvider
ApartmentInformation
ApartmentInformation
UniversityInformation
Provider
HousingContract
Policy
Housing ContractManager
HousingPolicy in countries
Advertisement Sales Plan The minimum ad purchase is $500.00. $500 Campaign
Effective cost: $2 cpmWhat you get: 125,000 bottom zone impressions (468x60, 728x90, 234x60 )
$750 CampaignEffective cost: $2 cpmWhat you get: 187,500 side zone impressions (120x600 and 160x600)
$1,000 CampaignEffective cost: $2 cpm, plus major exposure on the Home Away from Home front pageWhat you get: 250,000 side zone impressions, 2 sentence message on the Home Away from Home front page
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