think beyond :: planning
City Of hOlyOkE URbAN plANNiNGclient :: massachusetts international festival of the arts location :: holyoke, marole :: planning
map-lab provided planning services to the Mas-sachusetts International Festival of the Arts (MIFA) who are currently planning to restore the Victory Theatre, a 1,600 seat Vaudeville style theatre that has been closed since 1979. map-lab has been working with MIFA to identify opportunities that the restored Victory Theatre will provide to the City of Holyoke. map-lab’s comprehensive urban planning studies have researched physical and cultural assets with the goal of dovetailing the future restored theatre with the redevelopment
manage owner’s programmatic needs
solicit student feedbackidentifY
opportunitiescultural assets
plans for Holyoke. map-lab’s primary focus in on an Arts and Innovation District which comprises a five block stretch through the middle of the urban center. In addition to the urban planning effort, map-lab has created a 3D animated model of the Victory Theatre for the use of the project team for fund raising efforts and to display the extent of restoration required for a project such as this.
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