396We asked Americans about their
holiday gift-buying behavior by using SurveyMonkey Audience
87%Of respondents said
that they will beshopping for the
holidays
54%Do not participate in any of the big discounted shopping days!
SALE
SALE
SALE SASALSAHALF
OFF
12%Prefer Cyber Mondayto Black Friday (6%)
2013 2014
���Compared with last year, more people
are doing their shopping online
45%
56%
�+�+S�+�+SConsumerswho make
purchases usingtheir mobile
device
66% in 2013
86% in 2014
$65
$60
60%Of shoppers use a
mobile device tobrowse for gifts
4%Post comments on social spaces or share links with others
8%Rely on salespeople’s
recommendationson what to buy
JOE
37%Use mobile devices to read recommendations and reviews for ideas about which gifts to buy
61%Ask their friends and
family for gift ideas
48% Know what to give because they take direct requests
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Types of gifts parentsare giving their kids
55%Clothing
6%Wearabletechnology
34%Cash & checks
3 1
$
| :0123456789|: | |’ 7654321| |’ 1001
1001
52%Of Americans spend $200–$799
31%Of men shop for gifts over $900
76%Of men shop for amaximum of 9 people
19%Of women shop for
gifts over $900
61%Of women buy giftsfor 7 to 13+ people
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