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Team and Advisorsby LongMT, Sgame Jsc
The Founder Institute
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TEAM
• Co-founders
– Who?
– How?
– When?
• Recruiting
– Who?
– How? – When?
• Firing (Why? Who? How?)
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TEAM: Co-founders – Who?
• Avoid
– Someone looking for something interesting
– Someone looking for profit
– Someone bored and want to do something
– Someone having money and want to do something
– Someone you don't know well
–
“Best friends”, family • Co-founders (capital+contribution,
Skills+knowledge+Experiences)
– Talented in a specific domain
– Hard working and prefer challenge to money
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TEAM: Co-founders – How?
• To find a co-founder
– Your passion in what you want to do will show you
– Advisors may help
• Always test before accepting someone to be your co-
founder:
– Try and fail test
– Put him to the physical & mental limits
– Test his attitude in work-benefit relationship
– Collect info from ex co-workers and bosses
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TEAM: Co-founders – When?
• When problems happen?
– Success/failure
– Cupidity, Ego
• To avoid potential problems
– Very clear from start (who is the boss, who do what)
– Clear and documented the distribution of share and bonus
conditions – Role of the leader
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TEAM: Recruiting – Who?
• Someone you really need
• Talents in specific skills
with high commitment, impressive achivements, othervalues.
• Avoid
–
Over-qualified – High salary demand
– Inappropriate mindset
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TEAM: Recruiting – How?
• Sources: public or your network
• Always test, don't believe in introductions or
certificates
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TEAM: Recruiting – When?
• When you really need
• When a superman come to your door (very rare)
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TEAM: Firing
• Why? Because that's good for all
• Who? Who becomes obstacle for your team
•
How? Frank, honest, direct (be careful with sideeffects)
Firing is always hurt, but you can not avoid as a leader.
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Advisor
• Why do you need an advisor? Because you are
starting up, and there are many things ahead that
you don't know but advisors know or experienced• Who can be your advisor? Depends on your ambition
and your attactiveness
•
How can you find and manage your advisors? – FI, profession networks, BNI,...
– Keep regular and bilateral connection (reports, meeting,...)
– Know well who is good in what => save your time and
advisor's time
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Q&A
Questions Answers
1 What is top 3 reasons when
you stop with your co-
founder?
No more value for further cooperation, time to
change, barrier to long term business success.
2 Em nên sử dụng những tiêuchí nào để làm KPIs cho Co-
Founder về Marketing?
KPIs là thước đo trong ngắn hạn của một job cụthể, chẳng có gì liên quan đến co-founder.
3 Can you define the right
function of an advisor so that
we can make full use of their
advices?
Any advisor is also good for you, but remember
that most of them cannot do what you are doing
better than you. So don’t expect advisors to make
decision for you. Be focus, confident and neverforget who you are and what you are doing.
Open-minded and hungry-to-learn attitude.
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Q&A
4 Làm sao để khởi sự có đượcteam tốt, tâm huyết để cùnglàm.
Các advisor có thể là những người kết nối cácfounder. Hãy bắt đầu bằng một số người xuất sắc,sẽ có thêm những người xuất sắc khác theonguyên tắc “ngưu tầm ngưu, mã tầm mã”. Nhớrằng bạn thế nào thì những người đi cùng bạn
cũng như vậy. 5 How to divide the duties and
rights of the members of the
group?
Better be a group of non-overlapped members,
the duties are divided naturally.
6 What components should be
included in a perfect team?
7 Is it okay if my team are still
working somewhere else?
No. Commitment is the key to success. No one
should have a personal backup plan other than
your business plan.
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8 Làm thế nào để cho mộtteam đang làm việc kiểu bạnbè vào khuôn khổ
Gác tình bạn sang một bên
9 Tiêu chí nào để lựa chọnteam mình cần ?
Nếu biết bạn cần gì thì bạn sẽ chọn được team.
10 I have less money to have a
full team to develop the
product for me. So I ask a
close friend to be a Co-
founder and CTO. Also, he
may have to manage afreelancer-team to do that. I
intend to share with him 30%
and leave 10% for the team.
Is is good, or should I share
with the CTO only?
Frelancer team = many sources of jobs. They
cannot refuse all of their jobs to take risk with
you. This means they always have a backup plan,
and that’s not a total commitment. If your friendinvests 30% in cash, that’s not a big deal.
Otherwise, think about vesting.
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Q&A
11 How many advisors should a
startup have?
It depends on how many you think are enough
for you.
12 Bỏ tiền, bỏ sức làm chungmột thời gian thì nhữngngười kia nghỉ làm, nhưngvẫn đóng góp tiền. một mìnhmình làm. Một mình mìnhlàm thì không suể. Trongtrường hợp đấy nên xử trínhư thế nào? Trong trường
hợp này thì nên xử lý với cổphần họ giữ như thế nào?
Cổ đông = góp tiền. Người lao động = nhậnlương, thưởng. Nên cảm ơn họ về những gì họ đã làm để tạodựng DN. Và thôi nghĩ về những gì mình mấthoặc có thể mất. Nếu business thành công thìthiếu gì cách để tăng tỷ lệ vốn góp của mình vàgiảm tỷ lệ vốn góp của họ. Quan trọng là thànhcông cuối cùng. Khi chưa có bánh thì đừng quá lo
về việc phân chia
13 What are some pitfalls with
co-founder and key person?
and best solution
Conflicts come from ego, cupidity, power. Replace
them with compassion, passion, effectiveness.
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Q&A
14 How much of share is right to give
cofounder/key person the best
performance in work?
Bottomless cupidity. The share is not the key
for better performance.
15 what is the most important thing
to have a co founder ?
16 Làm thế nào để giư người làm khikhông có tiền trả lương
Nếu họ không có nguồn sống nào khác ngoàilương thì câu trả lời là không có cách nào cả.
17 How should i manage an
international team? Are there any
potential problems with it?
Culture difference and language matter.
Avoid it by clear process and KPIs.
18 How can I find good CTO with low
budget at the early stage?
Vesting when you found a candidate.
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Q&A
19 Trong một team thì việc các thànhviên không làm hết sức mình hoặckhông chủ động làm thì có nênloại ra khỏi nhóm không?
Tất nhiên.
20 How is a good advisor? Depends on what you need. Generally that’s
someone who can help you with yourbusiness.
21 What is the best practice of setting
up the right set of advisors? How
many and what skills?
Stay hungry, stay foolish. The answer comes
right after.
22 Does advisor has to be involvedwith company business? What is
the difference between advisor
and normal employee?
Normally no. Why do you need an advisor ifyou don’t see any difference between himand an employee?
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Q&A
23 Làm thế nào để giải quyết các mâuthuẫn với co-founder
Be generous. Don’t be greedy. Learn to seethe good but not the bad from others.
24 Ưu đãi cho team như thế nào làhợp lý nhất, phương án xử lý ?
Case by case
25 I don't know how many shares andcompensation should I give to my
advisors, as if that number is little,
they may not feel ok and support
me more, and if i do not know
how much is enough neither?
Advisors generally don’t seek for profit fromyou, they want to help. Otherwise, ask them
to be you angel investor or consultant.
26 How does an investor evaluate a
startup's team?
Key members’ talent, attitude andexperience. Compensation between
members. Ambition and longterm plan.
Only haft-way startup business can attract
investors.
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Q&A
27 Nên chọn co founder như thếnào? Thời gian thử thách bao lâu?Chia cổ phần như thế nào?
By chance (thuận duyên). Life time. By law.
28 How do you find recruiting process
for key persons?
No specific process!
29 How do I recruit the high skill
cofounder without paying him
monthly salary?
No way, except he has another monthly
income.
30 Do you expect the roles to change
over time?
31 Khi nào nên cho nhân viên nghỉviệc
Khi nghỉ việc tốt cho anh ta và tổ chức.
32 How I should look for in CTO when
I'm not a technical person?
Ask an expert to test him for you. Or ask
your advisors for help.
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Q&A
33 Should we accept cofounders
which have only the show-off
function?
It depends on what you need from him and
for long term or temporarily.
34 Một nhóm cần những thành viênnhư nào là đủ để khởi nghiệp.
Nhiệt huyết, chuyên môn giỏi, hiểu nhau, cóleader giỏi, và có nhà đầu tư hoặc có tiền. Và
cuối cùng là một kế hoạch rõ ràng.
35 How to find a right cofounder? Be attractive and let them find you!
36 What are responsibilities and
compensation for advisors?
37 What are the most important
factors of a good co-founder?
It depends on who you are, and how you
are.
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Q&A
38 Nếu co-founder một thời giankhông còn tâm huyết với team thìphải làm thế nào?
Thì nên cảm ơn anh ta và tiếp tục con đườngcủa mình. Nếu vì việc đó mà business sụp đổthì chỉ có thể trách mình vì đã quá lệ thuộcvào 1 người.
39 Team máu và team thiện chiến
nên chọn team nào ?
Chọn team thiện chiến và làm cho họ trở
nên máu. Team máu và đủ giỏi thì sẽ trở nênthiện chiến sau 1 thời gian, team thiện chiếnthì về cơ bản là máu, nếu không làm saothiện chiến đc. Chọn team máu chỉ khi nó cótiềm năng.
40 How did you get your co-founders? I am a business man,
should I hire or invite a technical
guy as a cwo-founder?
They found me! It’s up to your strategy.
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Q&A
41 What incentives can my startup
provide to potential employees
when I don't have any money?
Incentive is a number on paper, and you
employees need salary to survive.
42 Làm thế nào để tìm được advisorvà nhận được sự hỗ trợ của họ.
Tham gia FI or use your network.
43 How many advisors for each
target?
Why do you need more than one target?
44 How many cofounder and key-
person is reasonable for startup in
each of following steps: angel,seed funding, serie A?
45 Do we need to trust advisors 100%
?
No. You take risk by your own money/time
but not them.
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Q&A
46 Cách tốt nhất để cho nhân viênnghỉ việc là gì?
Bảo họ rằng đã đến lúc phải ra đi vì việc đótốt cho cả họ và công ty.
47 How frequently I should keep track
with advisors?
Depends on your situation.
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Lời cuối
• Brian Weiss, bác sỹ tâm lý người Mỹ gốc Do Thái chuyên chữa
bệnh bằng phương pháp thôi miên đưa người bệnh tìm về các
ký ức của các kiếp sống trước. Tất cả các bệnh nhân sau đó
đều tỏ ra vô cùng hối tiếc vì đã sống tham lam, ích kỷ, độc ác.
• Tất cả những người làm business đều phải sống chung với
lòng tham (của mình và của người) vì thế hãy nhớ rằng “Khi
chết, tiền bạc chẳng thể mang theo, chỉ còn lại lòng tham.Lòng tham sẽ là con quỷ hành hạ bạn ở thời điểm đó (vì của
cải, danh vọng của cả đời tích cóp đã phải bỏ lại).
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