Download - Higher Ed Boot Camp: Successful Event Landing Pages

Successful Event Landing PagesMargo Anderson – Internet Solutions Client Manager

Margo Anderson, Client Manager | Page #1 © 2010 Blackbaud

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© 2008 Blackbaud

� Remove distractions from your environment� Close mail or other programs you may have opened other

than Live Meeting� Respond to the polls and questions� Raise your hand electronically to ask a question

“Netiquette”


� Raise your hand electronically to ask a question� Mute your phone

Today’s Session Agenda

• Introductions• Top Ten Must Haves• Rivalry Match Up!• Demonstration• Questions


• Questions

About the Host

Margo Anderson� Internet Solutions Client Manager

• Manager of Blackbaud’s internet solutions service bureau offering (Data Management Services for Internet Solutions)

Passionate about online fundraising


� Passionate about online fundraising and email marketing

� 5 years of experience working with Blackbaud NetCommunity

� Loves the outdoors!

10. Facebook Like Box


Facebook Like Box

The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website.


� Create the code here:http://developers.facebook.com/docs/reference/plugins/like-box

� Copy and paste into Formatted Text & Images HTML view on Page Level� You must create a new one for each page that you would like to “like” or “recommend”

9. Social Networking Links


Social Networking Links

� If you don’t already of account setup, create one today!� Create or Find Twitter, Facebook, LinkedIn, YouTube,

Picasa, Vimeo, Flickr, etc. logos

“How can you squander even one more day not taking advantage of


more day not taking advantage of the greatest shifts of our generation?

How dare you settle for less when the world has made it so easy for

you to be remarkable?” – Seth Godin

8. ShareThis


ShareThis

� Create the code here:http://sharethis.com/publishers/get-sharing-button

� Copy and paste into Formatted Text & Images HTML view on the Template level


on the Template level

7. Calendar/Schedule


Calendar/Schedule

� Make sure there is a clear path to the calendar of events

� If you are not utilizing the calendar part, organize the events in chronological order and use tables to assist with formatting


to assist with formatting� Include export or printer friendly

versions

6. Good Imagery


5. Recap of Last Year


Recap of Last Year

What to Include:� Include photo album of last year’s events� Surveys and Polls to gather feedback from attendees� Include news articles and summary of events� Send email to attendees


� Send email to attendees

Photo Album Example


Survey Example


4. Specific/Friendly URL


Blackbaud NetCommunity Friendly URL

Sign in with Edit Rights > Edit the Page > Page Properties


3. Attendee List


Attendee List

� Create a “Look Who’s Coming” list to encourage other alumni to sign up

� Use the Blackbaud NetCommunity directory part to create the functionality• Base the directory part list on a registrant query in The Raiser’s

Edge


Edge• Load the results automatically

Attendee List

� Example


2. Survey/Poll


Examples

Great way to engage your alumni and gather great information!


1. Online Registration


Online Registration

Why track?� Opportunity to gain updated contact information� Allows the ability to create a “Look Who's Coming” page� Chance to reconnect with lost alumni� Capture email addresses for follow up opportunities


� Capture email addresses for follow up opportunities• Thank you email with appeal• Survey to share Homecoming recommendations

� And many many more!

Ways to Track

� Blackbaud NetCommunity Events Registration Part• Allows the use of the Events Module for reporting and

historical purposes• Records t-shirt size, meal preferences, etc. via participant

attributes


attributes• Captures guest information• Handles capacity settings• Allows the ability for online/pledge payments

Event Registration

� UT Dallas


Example

� UT Dallas


Ways to Track

� Blackbaud NetCommunity Poll• Quick and easy for alumni to respond• Stores information as constituent attributes if the user is logged in• Respondents can view a pie chart/bar graph of the responses

Blackbaud NetCommunity Survey


� Blackbaud NetCommunity Survey• Ability to query/export survey result information for logged in users• Query can be used for email lists• Does not store information on constituent’s record

� Blackbaud NetCommunity Common Form• Will be covered during Thursday’s seminar

Ways to Track

Facebook Events• Quick and easy for alumni to RSVP• No integration with backend databases

• Manually tag each alumni's record

• It’s on Facebook!


Top Ten Must Haves

10. Facebook Like Box9. Social Networking Links8. ShareThis7. Link to Calendar/Schedule of Events6. Snazzy Alumni Photos


6. Snazzy Alumni Photos5. Recap of Last Year4. Specific OR Friendly URL3. Look Who’s Coming (Directory Part)2. Survey/Poll1. Online Registration/RSVP Functionality

Rivalry Match UP

University of Florida Florida State University


Vs.

University of Florida

� Schedule� Slideshow of Past

Events� Online Sign Up� Unique URL


� Unique URL

Florida State University

� Schedule� Link to Photos� Snazzy Alumni Pictures� Unique URL� Link to Survey


� Link to Survey� ShareThis� Social Networking Links

**Bonus Points**� Fight Song!� Celebrity!

The Winner is…


A Word From Our SponsorDMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functions associated with web/email management and day-to-day operations.

Data Services Email Management• Assistance in processing Blackbaud

NetCommunity transactions within The Raiser’s Edge.

• Configuring The Raiser’s Edge to support new Blackbaud NetCommunity parts

• Reporting and List Generation Services

• Segmentation and list preparation• Split testing• Copy editing (including conditional email

content)• Email template development• Email testing


• Reporting and List Generation Services • Email testing• Opt-out and Bounce management

Content Management Online Strategic Oversight• Copy editing• Create new pages and templates• Configure and style Blackbaud NetCommunity

parts• Maintain and update information architecture• Refresh content and images (i.e., replace

expired content)

• Share Blackbaud NetCommunity best practices in relation to the organization’s audience and organizational priorities

• Provide quarterly updates of internet trends and evolving technologies that impact the organization’s business objectives

• Maintain web presence on the leading-edge of solution functionality

• Distribute monthly analytics reports of relevant web and email metrics