RULES FOR ENGAGEMENT
LET’S GET PERSONAL
YOUR DOCTOR: Henk van Ess
zwolle, 9 oCTOBER 2014
TODAY
• ANALYSE THIS!
• 10 WAYS TO GET GOOD FRIENDS
• 8 QUICK WINS TO GET ATTENTION
• 20 TIPS TO ENGAGE WITH YOUR AUDIENCE
analyze this
• GOOD: A lOT of QUESTIOns
• BAD: ALMOST NO ANSWERS
No postings
No postings
WE LIKE OURSELVES
WE LIKE OURSELVES
Analyse this!
Analyse this!
Analyse this!
PROBLEM #1
YOU DON’T INTERACT WITH YOUR CUSTOMER
SOLUTION
DO NOT BORE PEOPLE
PROBLEM #2
MEGAPHONE!
SOLUTION
‘WHY SHOULD I KNOW THIS’
BIGGEST PROBLEM (#3)
ENGAGEMENT!
5,5
THE MEDICINE (1)
tips to get good friends
SHARE LINKS BE AN OPINION LEADER / WATCHER
DO YOU COPY? RESPOND TO USERS
BE RELEVANT INVOLVE YOUR PUBLIC
CONTESTS DONT ASK FOR LIKES TOO OFTEN
TIPS GIVE TIPS, BUT NOT LIKE THIS
PRO ACTIVE ENGAGE WITH PEOPLE IN YOUR FIELD
10 tips TO GET mORE FRIENDS
List made by Henk van ESS,2014
HOW? EXAMPLE
SHARE LINKS BE AN OPINION LEADER / WATCHER
pro-active ENGAGE WITH PEOPLE IN YOUR FIELD
NO MEGAPHONE DO NOT JUST SEND, interact
DO NOT COPY DO NOT COPY OLD CONTENT For 100%
DO YOU COPY? RESPOND TO USERS
CONTESTS BEWARE FORCED LIKES
SHARE LINKS BE INTERNET SAVVY, GIVE TIPS
BE RELEVANT WHAT DOES YOUR PUBLIC WANT TO KNOW?
BE YOURSELF KEEP YOUR AUTHENTICITY
CONTESTSDONT ASK FOR LIKES TOO OFTEN
THE MEDICINE (2)
8 QUICK WINSTO GET ATTENTION
1. YOU THINK TWITTER IS SHORT?
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
Posts with 80 characters or less receive 23% higher interaction than longer posts
2. BE A LITTLE MORE NOCTURNAL
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
Industry When? When not?
Technology MON FRI
Non Profit SUN WED
Travel SUN MON
Food SAT/SUN MON/THURS
Advertising/Consulting SAT/SUN WED
Clothing/Fashion THURS SUN
Health/Beauty SAT/SUN/MON TUES
3. POST ALSO IN THE WEEKENDS…
http://www.verticalresponse.com/blog/want-better-facebook-engagement-stop-what-youre-doing/
DO YOU POST IN THE WEEKEND?
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
4.DON’T BE HYPERACTIVE…
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
5. BUT DON’T BE TOO SHORT…
WIThOUT SHORTENERS, YOU GET A 16% higher interaction RATE
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
6.ASK QUESTIONS AT END OF THE POSTING
“?” AT THE END INVOKES IMMEDIATE RESPONSE
7. BE EMOTIONAL :)
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
8. BE HUMBLE ENOUGH TO ASK
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
DR. FACEBOOK
even more tips!
Henk van Ess
THE MEDICINE (3)
20 tips to get ENGAGEMENT
SO WHAT CAN YOU ASK AS A .. HOSPITAL?
20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
FILL THE BLANKS OUR HOSPITAL SHOULD ….___
ASK OPINIONS DO YOU LIKE OUR NEW PARKING?
YES OR NO? SHOULD WE WIN ZorgVeiligPrijs?
TODAY IS.. TODAY IS KinderBeestFeest.
WHAT WAS YOUR LAST FESTIVITY?
WHAT WOULD YOU DO WE INVITED JULIUS (11) TO OUR PLACE
DID YOU EVER WANT TO BE A DOCTOR?
IF, THEN IF YOU ARE THE BOSS OF HOSPITAL THEN
PHOTO INTERACTION WHAT DO YOU SEE? TIP: IT’S SHARP
20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
SHARE YOUR TIP HOW CAN WE IMPROVE …… ?
GUESS A FACT TRUE OR NOT TRUE: BLOOD IS RED
DOCTOR OF THE DAY THIS IS (…) YOU CAN ASK HIM ANyTHING
PROVOCATIVE DOES THE GOVERNMENT CARE FOR CARE?
ENTERTAINMENT THE CD THAT DOCTOR X LOVES (ETC)
EYEWITNESSES DID YOU EVER SEE (a doctor asleep)?
SAVE THE WORLD WHAT CAUSE IS iMPORTANT AND WHY
CALL TO ACTION DO THIS AND GET THAT
WHO TO FOLLOW WHO SHOULD WE FOLLOW AND WHY?
MY FAVORITE … WHAT IS YOUR FAVORITE (..) AND WHY?
20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
CALL TO ACTION LIKE, COMMENT, CALL ETC.
CROWDSOURCE WE WANT SMALLER queueS. HOW?
USER POSTINGS TELL US YOUR FAVORITE HOSPITAL STORY
BIGGEST TIP:DO IT RIGHT OR DON’T DO IT
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