HealthSpaceVideoBUSINESS DEVELOPMENT PLAN
FRAMEWORK
Copyright ©Andrea Macdonald 25 July 2011
CONTENT
• Concept• Target group• Timing plan to launch• Timing years 1-3• Philosophy• Why is there a need?• Objectives• Strategies• Website framework• HealthSpace Foundation• Competitors• Team• Marketing• Funding• Potential sponsors and advertisers
CONCEPT: WHAT IS IT?
INFORMATION GATEWAY• Video host: people and their health stories • Access point :
Meeting place and health spaceInformation sourceMedical researchEvaluation centre
Call to actionMarket place
WHO IS THE TARGET GROUP?
ALL ADULT INTERNET USERS
Patients
Care givers
Medical professionals, scientists and researchers
TIMING PLAN TO LAUNCH
• March 2011-September 2011 Trial concept on Twitter an FB and evaluate response
• Register names HealthSpace.ae, HealthSpaceVideo.com and HealthSpaceVid.com, FB page and names of Apps
• Evaluate cost of Video streaming• Competitive analysis• Register intellectual property rights• Register Copyright• Appoint team of 4 senior partners• Compose Marketing plan and Funding document• Get funding• Appoint web designer• Appoint 2 freelance writers to compile editorial content• Appoint 2 researchers
Timing
Year 1 2011Establish website/platform for users to be allotted space to create a
health blogs to share video and written: health info and stories storiesSign up major subscribers: Health organisations
Year 2 January 2012Technology re-evaluation: video capacity. eHealthLiveLaunch of HealthSpaceWorld Foundation/CharityHealth information: world capital cities
Year 3 April 2013Sell company
OUR PHILOSOPHY
Connect
and make a difference -
Broadcast Your Health!
WHY IS THERE A NEED?
Patients• No internet platform for e-patients to share info• Sharing health experiences and information of
enormous, emotional and practical benefit • Physical limitations of ill people inhibit their
ability to access information to improve their health
• Health information fragmented, often not managed from one place. Keep medical history in one place
• Control presentation of medical history
WHY IS THERE A NEED?Care Givers
• Emotional: Empathize and share problems
• Practical: To ensure that they have access to information so that they can provide the best assistance possible
WHY IS THERE A NEED?Medical professionals
• Enormous cost of medical research makes sharing of information necessary
• Ethics: Lives can be saved
• Culture of sharing information “Open Source” yet to be fully realized within medicine. Opportunity to be pioneer organisation
OUR OBJECTIVE
• To create an organisation which empowers the patient
• To help people achieve optimal quality of life • To help them maximise on the benefits of
healthcare systems and products currently available
• To highlight subjects raised by healthcare professionals and patients to improve standards
STRATEGY• By providing the platform for e-patients• By creating an environment in which people can
share their health stories, to improve not just their own but also other people’s lives
• By providing people with the tools, that is, access to information, to manage their health better
• By not sacrificing quality of information for commercial gain
• By providing a respected platform for Open Source for medical professionals and academics
Business ModelSUBSCRIPTION, ADVERTISING AND PRODUCT
• Medical providers and research institutions pay to subscribe to receive their ‘space’ on Health Space Video to meet their customers
• e-patients, caregivers and users, registered as ‘individuals’ rather than organizations receive free Healthspace to create a blog, video and store health info
HEALTHSPACEVIDEO WEBSITE CONTENT
HEALTH/MEDICAL INFORMATIONSharing: Interface and space for e-patients and medical
professionals.
Access information
Meet your market
Find a product
Links: Gateway to existing health websites/media
Charity: Hub for HealthSpaceWorld Foundation
eHealthLive: On air now
SHARING
Your HealthSpace
• Blog
• Video
• Photo’s
• Groups
• Followers
• Links to other social networks
• Feed back
• Invitations/appointments
HealthSpaceVideo
Video clips of health storiesCatagories
Diet Rehabilitation
Managing Chronic Pain Managing a life threatening Illness
Disability Seasonal illnesses
Fitness Environmental Factors affecting health
Paediatric Health Travel health
Bereavement Rare diseases
First Aid Latest alternative therapies
Female Health Accident survival stories
Male Healthe Children’s stories
Geriatric Health Ancient medicine
Teenage Health Doctors’ stories
Mental Health Scientists’ stories
The e-PATIENT STORIES
YOUR VIDEO STORIES
Triumphing over diversity
Aging gracefully Finding someone the same as you: Curing rare diseases
Beating breast cancer: how I did it
My beauty spot Pensioners swim club
Yoga King: follow these steps
Nirvana: mountain climbing
Beating the odds Secrets to a long life
Feeding my children
My living will
The second opinion which saved my life
Day in the life of an office treadmill
My workout: paraplegic
My blood donor: thank you
MORE OF VIDEO STORIES
Drug barons: who is king now?
95 and still climbing mountains!
My aches and pains: Day in life of a construction worker
Heartache
Bedouin medicine man
Last message: leave one before you die!
Camels milk: don’t you just love it?
B12 might be the answer
Cosmetic surgery, who is that in the mirror?
In love with my veggie juicer!
Ayurveda heaven Its ok to grieve!
Lungs of a pearl diver
Mind over matter
Mumbo jumbo Karma
MORE AND MORERadiation is good for you
How I mapped my DNA
Climbing Mont Blanc barefoot
Human machines
Ethnic drugs Human brain to control computers
Just Chemistry: how I controlled my addiction
My brain scan: watch me think!
The human calculator
The incredible bending man
Bombay blood: rare blood groups
Health checks: non invasive sensor
Olympiads: Day in the life of able 2 athletes. Able bodied and physically challenged
Acupuncture man
Remote surgery The space doctor
ACCESS INFORMATION
Access Information
• Medical research
• Consumer surveys
• Links
MEET YOUR MARKET
TARGET YOUR MARKET
• Develop a space which attracts customers and sell your product on HealthSpaceVideo
• Advertise individual products and services through out the site
• Communicate with your customers within a unique setting
FIND A PRODUCT OR SERVICE
FIND A PRODUCT
• Access online medical supplies within an easy to use and reliable setting
• Meet only trusted providers
HOW TO WRITE YOUR MEDICAL HISTORY
• What is it?• Framework: how to write• Actual report written by patient or relative• Digital and or hardcopy format• For use in emergency and routine visit to doctor• Prompt to use when visiting doctor/physic• Leave with healthcare professional ensuring all
necessary information conveyed
• Local radio and television stations with health programs
• Live on air health conferences: Open access for all users
• Bulletins
• Live discussions
e-HealthLive
HEALTH SPACE WORLD FOUNDATION
• Charity to be created from funds generated by website “charity finance funnel” through which wealthy patients can give to poor patients via the products page and online donation
• HealthSpaceWorld events: Start with Dubai Cares sponsored event offering free vaccinations, physiotherapy and basic general medical treatment for poor people working in Dubai
COMPETITORS
• YouTube.com
• MySpace
• Health websites
• MORE…….
• Competitive analysis to follow here
TEAM
• Panel of e-patients and doctors
• Website manager
• Head of technology
• Head of Marketing
• Editor
• Freelancers: writers, computer technicians and researchers
• CEO
FUNDING
MAJOR CONSIDERATION: FIND THE MOST ECONOMIC VIDEO UPLOAD/DOWNLOAD
TECHNOLOGY• Develop cost flow analysis and business plan• Find single investor:YouTube model• Sign up major subscribers, advertisers and
sponsors
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