Gavin Shore Creative Director
Mitch Vidler Head of Digital Analysis
Hello
Making sense of a confusing world
Data cant buy me loveCreativity cant be quantified
Creativity
Data
vs
#TeamCreative
#TeamData #DLMLeeds
#DLMLeeds
Creativity cant be rigorous and empirical
#TeamCreative #TeamData#DLMLeeds
Creativity can be braver when you balance insight with instinct
#TeamCreative #DLMLeeds
Data cant understand feelings
#TeamCreative #TeamData#DLMLeeds
People are social animals, communication of emotions are key to being human. Listening to
these emotions creates data, which can be understood and interpreted.
#TeamData #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Creativity cant get to the right person at the right time
Creativity can make people pay attention and inspire engagement
#TeamCreative #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Data cant cause an emotional reaction
Data knows when, where, how and what to communicate hitting the maximum emotional
sweet spot at the best times using mathematics.
#TeamData #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Creativity cant predict someones needs
VIDEO
Creativity can respond to a need in the most surprising, inviting way
#TeamCreative #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Data cant engage people
Data can spark interest, making immediate, timely and relevant content.
#TeamData #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Creativity cant transform a business
Creativity can reimagine a business to get people to reappraise it
#TeamCreative #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Data cant position a brand
Using data to understand who you are and using data to work out who you want to be
is all brand positioning is about.
#TeamData #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Creativity cant predict the future
VIDEO
Creativity can shape culture and the lens we put on the future
#TeamCreative #DLMLeeds
#TeamCreative #TeamData#DLMLeeds
Data cant spark the imagination
Data can do things we could only imagine 5 years ago. Data and
imagination are the only limitations.
#TeamData #DLMLeeds
Data now
#TeamData #DLMLeeds
#TeamCreative #DLMLeeds
Creativity now
Creativity and Data need to flex, with humility and respect for each other.
Only together can they drive true brand value and better customer value.
Thank you
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