To start with the very basics: What exactly is a
penis extender?
Klaus Pedersen: A penis extender is a personal device
that is placed on the penis and delivers lengthwise
traction. Traction devices are documented to be the
the only safe, non-surgical, painless, in-your-home
method that can guarantee permanent penis growth.
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Why do men buy a penis extender?
Klaus: Regardless of social or marital status or the
cultural background, being dissatisfied with one’s
penis size is a common issue. But it's not just that. To
put it in a nutshell, you might say: 'A bigger penis,
yes, thank you – and more self-esteem to go along
with it!'. Every other man (app. 55%) stated in a survey
What are the ins and outs of selling penis extenders in adult stores and on adult websites?
149
that they were actively looking to
purchase a method or device
which will increase their penis size
permanently. Their main motiva-
tion is two-fold – one: the actual
issue of the penis-size, and two: to
build stronger self-esteem.
8 out of 10 men (78%) who buy a
penis extender do so for a reason
we have dubbed 'the locker-room
syndrome'. They mainly worry
about their size when it can be
compared to other men 'live',
being in the locker room after
sports, in the shower, etc. Irre-
spective of their individual size,
they will often see other men who
are bigger – and this leads them
to search for methods or products
that will help them become
bigger. Having a bigger penis ma-
kes most men feel better about
themselves - they have something
to show for themselves since they
have been able to achieve their
goal of becoming 'a bigger man'.
How much are consumers willing
to pay to buy “higher self-esteem”?
Klaus: Compared to the many
other things men buy in order to
feel better about themselves -
cars, watches, gyms, cosmetic
surgery, or personal grooming,
clothing, and more - the cost of a
standard model penis extender
(ranging from app. 130 – 220 €) is
actually quite low. Even though
penis extenders are priced in the
medium/high tier for adult toys -
alongside top-notch models of
dildos and premium toys – the
years of steady sales document
that price is really not an issue
for consumers.
How does a penis extender work?
Klaus: The device works by
applying a growing stretch to the
shaft of the penis. This causes the
The full presentation package at a glance – products,
dildo testers, wall display with video, brochures, etc.
K L A U S P E D E R S E N
.................
Even though
penis extenders
are priced in the
medium/high tier for
adult toys, the years
of growing sales
document that price
is really not an
issue for consumers.”
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“
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The ABC of selling penis extenders in the adult toy market
A penis extender is a product that offers two very impor tant results for men: a permanently
bigger penis, and for many also a better feel ing about themselves – in shor t , a st ronger
self-esteem. The company that has invented the method of 'penile traction' and the original
penis extender device, DanaMedic ApS, has developed two brands s ince they entered the
market in 1995 - Jes-Extender and MaleEdge, which are both category leaders and sel l
global ly in the adult sector. Seeing as this product type is real ly in a category of i ts own –
permanent penis growth - , EAN wanted to know how retai lers can sel l and market this
product type as effectively and successful ly as possible. Klaus Pedersen, Managing Par tner
at DanaMedic ApS, generously provided us with answers to our quest ions.
Klaus Pedersen explains the advantages
of the MaleEdge tester sales kit at a Pabo store
exclusive
www.extenderbtb.com is an online marketing
resource for the e-commerce trade
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The MaleEdge tester sales kit
on display at a Christine Le Duc store
Pabo and Christine Le Duc store managers
attending a sales training at the Scala showroom
tissue cells to divide and multiply - a process called
cytokinesis. Over time, penis traction results in new
tissue growth throughout the penis, making you longer
and thicker in a matter of weeks or months. Using a
penis traction device is a safe and painless alternative
to surgery which is the only other docu mented
method of achieving a permanently bigger penis.
How is it used practically?
Klaus: Mount, wear, grow! A simple process -the
devices are easy to put on and easy to take off and
we of course supply very detailed instructional videos.
After a brief warm-up phase, most wear it for 5-6
hours daily, which will result in a 10% increase in erect
length in the first 2-3 months. A 10% increase is of
course highly noticeable. After using it for 4 to 6
months, clinical trials document an average growth
of 28% in length and 19% in girth. It can be used in
most normal daily situations, at home, driving, during
sleep etc. The extender device works for all men, and
for mostly all sizes. And everybody will see a result
after correct and diligent use.
Is the effect documented?
Klaus: The method of traction has been clinically tested
and documented by independent medical experts,
and is recommended by doctors and surgeons as a
safe way for men to grow their penis (source: British Jour-
nal of Urology; “It seems that penile traction represent
the only evidence- based technique of penile elonga-
tion”). Also, many users have reported back their results
(via forums and online personal growth diaries) suppor-
ting the medically tested results.
Are the documented results permanent? Are there
any size limits?
Klaus: In theory, continued use will result in continued
results, there is no reported maximum growth length.
Some very patient users have more than doubled their
size. Results will stay the same after stopping to be the
process since the new cells will stick around in any event.
The increases mentioned in this article are from clinical
research, and they are average. Some users will see re-
sults slightly above or below these figures.
Is it comparable to other products, pumps for example?
Klaus: No, it is not. It is a separate 'category' or 'class
of product' compared to any other adult product
since it does something no other product does –
deliver permanent penis growth.
How do I sell it to the consumer?
Klaus: Based on our Q&A list of the
'most asked consumer questions', a
retailer should be able to help a con-
sumer and convince them to pur-
chase a penis extender. Many consu-
mers are initially not convinced that any product will
supply a permanent effect, and the Q&A will most
often help with this main issue 'yes, it does actually
work'.Men searching for a ' bigger penis product' will
ask questions like it 'does it actually work', 'how quick
will I see first growth', 'is it documented and how', 'how
big and fast can I grow', 'do I need to talk to a doctor',
'can I sleep with it on' etc.
Looking at what else is available in the adult sector,
we suggest that retailers present their clients with a
positive 3-step list of opportunities … first one being a
152
pill (a safe one) for erections - second one being a
pump ( a good one) for erections and a bigger penis
(but where the size effect is intermediate, lasts some
hours, and growth is not permanent) - and a third
one being a penis extender using the traction method
(with permanent penis growth).
Where are your penis extenders sold?
Klaus: Sold since 1995 in over 120 countries, and with
distributor/wholesale representation in +50 markets,
sales are truly global. Channels are both offline and
online, and the main sales sectors
are the adult toy market, the ge-
neral health market, doctors/ -
surgeons/hospitals, and TV sales.
Where can I buy it as a Retailer?
Klaus: In most countries, we are
represented by distributors/whole-
salers who list and stock the products and have the
penis extenders available for adult retailers. Additio-
nally, retailers can apply for a direct account to pur-
chase at www.extenderbtb.com (DanaMedic) if no
distributors/wholesalers are available.
How many different products are there to stock
and sell?
Klaus: We have 9 main products/ extenders –
3 MaleEdge and 6 Jes-Extender models. Different models
come in different 'package' versions, and all models
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.................
You need to sell
several other toys to
match the cash value of
one extender sale!”
................................
“
Penis size and self esteem are two
of the main reasons for men to buy a penis extender
guarantee growth.
Men buy mostly only 1
main product. For continued
'resales' a wide range of add-ons and replacements are
available, enabling the retailer to offer continued 'support
and service' to their clients.
What prices are these products being sold at?
Klaus: The manufacturer's recom-
mended retail price range from
129 € to 219 € for the main-
stream product versions, and for
the exclusive versions from 249 €
up to 1000 €.
What are my profits as a retailer?
Klaus: In general, the margin for adult toy retailers is 55%.
Given the high cash value per sale, this is a strong reason
to stock and sell Penis Extenders. In short … you need to
sell several other toys to match the cash value of one
extender sale!
What support is offered to help with sales?
Klaus: Relevant marketing, sales, and staff-training ma-
terials are supplied to retailers in online and offline sales
channels. For online sales, we have a download portal
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for online marketing re-
sources, also available
on USB stick. The online materials include everything
you need to sell the penis extenders such as 'instant-
websites', stock-photos, sales and instructional films, mul-
tiple banners, print ad templates, PR articles to copy,
etc. We advise that retailers list both brands and all
main extender products as well as a large part of the
add-ons and replacements. This has
proven to deliver the best results for online
sellers since it shows a full range and also
service-support options.
For offline / in-store sales, two different point
of sale packages are available, the bigger
solution being an exclusive wall display
only demanding 0.4 square metres space
(comes with 8 products, video screen and brochures).
This display is documented to lift sales 3 or 4-fold at
major adult stores. Secondly, there is a smaller solution:
a starter kit (with 3 products) that comes which a bro-
chure holder and brochures. Both, big and small soluti-
ons also include a very important in store sales-tool
being a product-tester mounted on a dildo allowing
the retailer to show and explain real-life use of the ex-
tenders. And it also contains laminated pages with store-
sales instructions to be used for sales staff training.
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Having a bigger
penis makes most
men feel better
about themselves.”
................................
“
Important sales tool for the brick and mortar trade:
the product displayed on a dildo
What about warranties and guarantees?
Klaus: Growth is guaranteed as a standard for all
penis extender products. The gua-
rantee is handled by enabling
clients to register their personal ac-
count and growth diary on our web-
sites. Here, they register their weekly
use. If a consumer uses the product
according to our suggestions and
does not experience growth, we will
pay out a double refund of the pro-
duct cost, directly to the consumer.
Product warranty is 2 years in all
markets. As a service to retailers we
ask that if product issues arise, ... the retailer simply
supplies a short warranty form incl. of 1-2 pictures
156
from the client, and send to their distributor/wholeseller
or us directly (no need to send back the product).
Then it will be handled quickly and ho-
pefully we will provide the end-consu-
mer with good support and a good so-
lution.
What kind of product maintenance is
required?
Klaus: In essence, it is very simple,
the products will work for years and
years; all you need to do is clean them.
The MaleEdge brand can actually
be cleaned in the dishwasher,
and the Jes-Extender brand should be cleaned with
soap and water.
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The method of
traction has
been clinically tested
and documented
by independent
medical experts.”
................................
“
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