CHUNG-YING YEH: Engineer, San Francisco

TEAM DYNAMOSEXPERIENCES STUDIODECEMBER 14, 2013

MARCO GUADARRAMA: Designer, San FranciscoHACHEM MAFOUD: Architect, San Francisco

SUE POLLOCK: The Nature Conservancy, San FranciscoPAMELA STEINER: Perkins + Will, Chicago

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MOBILITY

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WE DECIDE WHEN TO BE MOBILE BASED ON

OUR DESIRE TO CONNECT TO EACH OTHER.

OUR HYPOTHESIS

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WHY?HOW?

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RIGHT BALANCE

1PEOPLE STRUGGLE TO FIND THE

OF HUMAN CONNECTEDNESS

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OUR SENSES CAN BE A BARRIER TO HUMAN CONNECTEDNESS

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A BARRIER TO OUR SENSES CAN

INCREASE HUMAN CONNECTEDNESS

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6 DIMENSIONS OF EXPERIENCE

SENSES

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E[-D]=ΔHC

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E[-D]=ΔHC

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E[-D]=ΔHC

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E[-D]=ΔHC

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6 DIMENSIONS OF EXPERIENCE

WHAT ABOUT THESE?

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E[+/-D]=ΔHC

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OF ALL CONSUMER CONVERSATIONS ABOUT

BRANDS HAPPEN FACE-TO-FACE,

BUSINESS CASE FOR HC

15 % HAPPEN OVER THE PHONE, & JUST 10% ONLINE.

75%

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A HIGH-IMPACT RECOMMENDATION

FROM A TRUSTED FRIEND IS UP TO

BUSINESS CASE FOR HC

50xMORE LIKELY TO TRIGGER A PURCHASE

THAN A LOW-IMPACT RECOMMENDATION

$

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“IT’S REALLY ABOUT

HUMAN CONNECTION”

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E[+D]=ΔHC

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E [+D] = Δ HC

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E[+D]=ΔHC

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E[+D]=ΔHC

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THE RISE OF THE

SHARING ECONOMY

MARKET OPPORTUNITY

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MARKET OPPORTUNITY

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MARKET OPPORTUNITY

E[+/-D]=ΔHC

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