HAPPY CLIENTS HAPPY LIFELANNY GEFFEN
A
CLIENTSARE TOUGH
@lgeffen
NO EASY FIXES
DON’T LOSE YOUR SHIRT
YOU
CLARITY
PROMISES
!
SETTING TARGETS
✓ LEARN THEIR BUSINESS ✓ DEFINE THEIR GOALS AND BARRIERS ✓ SYNTHESIZE WHAT YOU’VE LEARNED
EXPECTATIONS
NOT GONNA HAPPEN
SCOTTY KNOWS CLIENT MANAGEMENT
SCOPE CREEP
TIME = MONEY
BEFORE !
AFTER
PRESENT YOUR WORK
DO YOU LIKE IT?
@#$%&!
✓ RECAP GOALS AND BARRIERS
✓ SHOW THE RATIONALE
✓ DOES IT VALIDATE
FOLLOW THROUGH
✓ SET TARGETS
✓ MANAGE EXPECTATIONS
✓ REMEMBER: TIME = MONEY
✓ SHAPE YOUR FEEDBACK
✓ FOLLOW THROUGH
TAKE AWAYS:
Kurt Krumme @burtbrumme
!
Mattel, Hasbro, George Lucas, Charlie Brown, and the Muppets.
Thanks to:
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