Paid Search: Building it and Hacking it
Graham Hunter
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Adwords Crash Course
PPCAd texts
Match TypesCampaign Structure
Quality Score
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Pay Per…
CPC CPACPM
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Ad Texts
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Match Types
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Typical Campaign Structure
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Getting a little more advanced
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Match Type Bidding
Exact 100%Phrase 75%BMM 55%Broad 35%
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Syntax Based Keyword Research
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Then extrapolate
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Getting even more advanced
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Alpha/Beta Overview
1. BMM “Keyword Mining” in Beta Campaigns
2. Move winners into SKAGs with exact matched Alpha Campaigns
3. Negative terms on winners and losers in Beta Campaigns
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SKAGs with CSV for Beta Campaigns
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