Global Editors Network News SummitParis • June 19.-21.2013Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Development/VisualizationMirko Lorenz, Editor/Information Architect

HACK THE NEWSROOM//USER ENGAGEMENTA What-if Tool for YoungPeople to Plan their Careers Using Data

BECAUSE:HOMEPAGE RE-DESIGN IS NOT ENOUGH

WHY?WHAT? HOW?

This is how we worked....

RIGHT NOW:EACH DAY MILLIONS OF USERS ARE

TRICKED OUT OF THEIR DATA (TO AVOID TERRORISM & TO SELL MORE SHOES.)

JOURNALISM SHOULD GIVE DATA, NOT TAKE IT.

TOPIC: USER ENGAGEMENTWHY SHOULD ANY USER GO TO OUR HOMEPAGE?

(SECRET TRICK)MAKE A SMALL USER GROUP REALLY HAPPY, NOT A BIG AUDIENCE JUST A LITTLE BIT HAPPY

HELP (YOUNG) PEOPLE TO CHOOSE A PROFESSION

WHICH JOB WOULD MAKE ME RICH AND HAPPY?

YOUNG PEOPLE STRUGGLE CHOOSING THE RIGHT JOBFACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*

What my parents

wantWhat I want

* SOURCE: DESTATIS

THE HOW: WHAT QUALITIES ARE NEEDED?BE DATA-DRIVEN BE RELEVANTBE FIERCELY ON THE USERS SIDE

TECHNOLOGY:EXTENSIVE OPEN DATA PLUSNATIONAL JOB STATISTICS

ALGORITHM: CALCULATING LIFETIME INCOME,WITH ALL FACTORS

WHAT SHOULD BE PART OF THE EQUATION?- YEARS TRAINING- MONEY- JOB AVAILABILITY- TYPICAL RISKS OF JOB („BURN-OUT“)- STABILITY OF SPECIFIC INDUSTRY- SATISFACTION

PROTOTYPE AFTER TWO DAYS...

EDUCATION EQUATION

slef-employed doctor

employed doctor

incomeThe chartshows howthe same jobmight generatevery different pay.

(Rough Beta!)

Lifetime income - same job, but different outcome

EDUCATION EQUATION

Users canshare their resultson Facebook, fordiscussion with others.

THIS IS LIVE NOW:HTTP://BITLY.COM

THANK YOU, @GEN13!XIEGONG, COSMIN, MIRKO